Email List Growth Ad Toolkit
Start your next launch with more of the right people already on your list.
Facebook and Instagram ads for the quiet months between launches, so your email list keeps growing and your next webinar sells more.
Yes, I want the Toolkit for $797
4 modules, 24 lessons, 2 templates and lifetime access. One payment.
What is one subscriber worth?
Module 1, in 3 minutesThat’s the ceiling. Module 1 shows you the number to plan with, and the most you’d pay for one new subscriber.
Example numbers. Type in your own.
If this is how your last few months went
The webinar didn’t change. The room got smaller.
Your launch ads work best with the people already on your email list. Most email lists register about 1% to 3% of their people for a webinar. So when your list stops growing between launches, every launch starts with the same small room.
None of this means your webinar is broken. A webinar can only sell to the people who show up.
What’s actually happening
Your launch gets decided in the quiet months before it.
What you’ve probably been told
- Run your ads when you launch and rest the budget the rest of the year.
- If registrations drop, rewrite the webinar or test new ad copy.
- Cost per lead is the number that tells you if your ads are working.
What’s going on
- A list that stopped growing hands you the same small group every launch.
- When every launch leans on an older list and a tired audience, cost per registrant can climb and registrations can shrink.
- What one registrant earns you tells you what a subscriber is worth, and what you can pay for one.
“Number 11 and 12 were like 60% less.”Susan, course creator
Look at a real launch
Lindsay Steele’s webinar earned $60.04 for every person who registered.
Free 3-day masterclass, February 2025. Total ad spend includes the cart-open ads.
Say your list registers 2% of its people.
A list that stopped growing. 2,000 subscribers × 2% = 40 registrants × $60.04 = $2,401.60
A list that grew between launches. 5,000 subscribers × 2% = 100 registrants × $60.04 = $6,004.00
Same webinar. Same offer. More of the right people already on your list when registration opens.
Example math using one client’s February 2025 launch (483 registrants, $29,000 in sales). Lindsay approved sharing these numbers. Your numbers will be different.
Here’s how it works
Three steps, between one launch and the next.
Work out your two numbers
Find what one registrant earned you at your last launch, then the most you’ll pay for a new subscriber. Takes about 3 minutes with the launch debrief sheet.
Turn on list-building ads after your cart closes
Set up a lead campaign start to finish, on screen with me. Then check it at 24 hours, day 3 and day 5 so you know which ads to keep and which to turn off.
Open registration to a bigger list
When your next launch comes, more of the room already knows you, and your list ads have paid back part of their own cost.
What happens when the ads keep running (the right way)
Everything that comes inside
4 modules, 24 lessons, 2 templates and lifetime access.
You’ll know what my ads management team knows.
Module 1. Your two numbers
Written lessons ready, videos being added- What each registrant earned you at your last launch
- What one new subscriber is worth, and the most to pay for one
- No lead magnet yet? No problem. Turn one piece of your course into one
Module 2. Running email list building ads between launches
Written lessons ready, videos being added- Check that your lead magnet attracts people who’d buy your main offer
- Choose who sees your ads, including a lookalike of your list
- Test your visuals against one piece of ad copy
- Set up a lead campaign start to finish, on screen
- Check new ads with milestones at 24 hours, day 3 and day 5
- Run ads to your podcast
Module 3. The small offer on your thank-you page
Recorded and ready- Why a small offer after the opt-in pays back part of your ad cost
- What people want, and how to price it
- How to test it, aiming for 2% to 3% of new subscribers buying
Module 4. What happens after the opt-in
Mostly recorded- Build a thank-you page that works
- Find out if your emails are getting opened and clicked
- Tag your contacts so you know who came from where
- Find the weakest link in your lead magnet funnel
Every lesson has a full written version inside now. Modules 3 and 4 are mostly recorded. The rest of the videos get added as I record them, and they show up in your account on their own.
Many launches. Mostly course creators. Mostly webinars.
Who’s teaching this
I’m Kwadwo. That’s my wife Jamie next to me.
I run ads for course creators who launch with webinars. I also host The Art of Online Business podcast, and I live in Mexico with my wife and two kids.
My favorite clients grow their list between launches, and their launches show it. I built this Toolkit so you can do that without guessing at the numbers.
Is this for you?
Read this before you buy.
It’s for you if
- You’ve run a launch with a webinar and ran ads to it at least once
- Your last launch came in smaller than the one before, and the webinar didn’t change
- You have a lead magnet, or you’re willing to turn part of your course into one
It’s probably not the right fit if
- You haven’t sold your course yet. Ads can’t create demand for an offer nobody has bought.
- You need every video recorded on day 1. Some videos are still being added, with the written lessons inside now.
- You’d rather not look at your own numbers. This Toolkit starts there.
The Toolkit
Get the Toolkit for $797.
No refunds, so here’s what you’re buying
The Toolkit doesn’t come with a refund. Read the module list and the fit list above, and email me a question first if you’re unsure. I’d rather you decide here than after you pay.
- 4 modules and 24 lessons, each with a full written version
- Videos for Modules 3 and 4 mostly recorded, the rest added as I record them
- 2 templates, the launch debrief sheet and the subscriber value sheet
- Lifetime access to every lesson and template
Questions
What people ask before they join.
Does this work if I don’t run webinars?
The ads and the math in Modules 1 and 2 work for any launch. Examples lean on webinars because that’s where most of my clients launch.
Do I need a lead magnet already?
It helps. If you don’t have one, Module 1 has a short lesson on turning one piece of your paid course into one. This Toolkit doesn’t teach you how to build a big lead magnet from scratch.
Is everything recorded?
Every lesson has a full written version you can work through today. Modules 3 and 4 are mostly recorded. The videos for Modules 1 and 2 are being added, and they show up in your account on their own.
Is there live coaching?
No. The Toolkit is self-paced, with lifetime access to every lesson and template.
Is there a refund?
There’s no refund on the Toolkit, so check the “Is this for you?” lists above first. If you still have a question about your account, email me before you join and I’ll answer it.
Will it work if I spend very little on ads?
Yes. The between-launch ads in Module 2 are built around a small, steady daily budget, and Module 1 helps you decide what that budget should be.
Can my team run the ads for me instead?
Yes. The last lesson points you to my done-for-you ad management if you’d rather hand it off.
Your next launch is decided before it starts.
The list you build in the next few months is the one that shows up when you open registration.
Yes, I want the Toolkit for $797
Questions before you join? Email help@theartofonlinebusiness.com.