How She Did It: From $10K/mo to $30K/mo In 5 Months w/Ashley Shaw

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show others how to do this, she has taken the actions to create this reality in her own life.

In this episode you’ll hear all about how Ashley’s background has contributed to where she is today, including her first real sales experience selling $1,200 knife sets, her 16 years of fitness and sales experience and her time climbing the corporate ladder to the top of an organization.

Ashley loves teaching others and understanding how to move people to action, and she reveals something I didn’t know in this episode, that she actually has an English Literature degree she now uses in her work creating content and emails for herself and her clients.

You’ll hear what led Ashley to create her Fitness Leader Institute online platform, and how she launched her very first $49 course. She talks about how she realized she was waiting on the sidelines at the start of last year, and the shifts in both her business model and mindset that allowed her to go “pro” as she now offers a muti-tiered membership to her customers.

Along the way Ashley has recognized the opportunities available to her, and her business has constantly progressed to a point at which she is now generating her goal of almost $30,000 revenue each month. She’s achieved her goal of scaling her business while actually working less, and she and her husband recently were even able to travel for 6 whole weeks while Ashley only had to work about an hour each day.

I’m so proud of what Ashley has achieved so far, and I know that she’s just getting started. There are so many good lessons you can take from her story if you keep an open mind, continue to try new things and most of all, just take action!

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them now by the end of this year, December 31st, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How Ashley defines “social sellers”, and the ways she started providing them services for content creation and online marketing
  • What her business looked like at the start of 2019 and why she decided to move to a membership model in the Spring of this year
  • The way she introduced higher tiers of her membership and what she’s done to sell it while building her email list and audience
  • The changes Ashley has seen since joining Accelerator this past July and how she realized that success wasn’t about just doing “more stuff”
  • How she’s using video to build her audience and email list, and what happened when she began emailing that list on a regular basis
  • What her team looks like now and what she’s doing to continue scaling her business – while working less!

Links & Resources Mentioned in this Episode:

Dollar Flow To Me Easily by Richard Dotts

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