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If you’ve been wondering whether to keep DIY-ing your Facebook and Instagram ads or finally hand them off to a pro, let me break it all down so you can make the call.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
I share why crossing that $150K mark is usually when it makes sense to stop doing everything yourself and start buying back your time.
I walk you through the real pros and cons between learning ads from scratch vs. letting a pro handle it. And I show you what a smart ad strategy actually looks like when you’re serious about growing.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Speaker 1:
Okay, you clicked on this episode and you’re wondering do I do my Facebook and Instagram ads myself or do I hire it out to you? Quajo, Help me make the right decision. Tell me the truth now, Quajo. And I’m going to tell you the truth, by the way, because while I do preach Facebook and Instagram ads, it’s not always the right decision and not everybody should be running them themselves. That was the previous episode. Go listen to that one to decide if you should even be running ads, and of the people who should be running ads because their businesses will benefit from it. You maybe should do it yourself instead of hiring it out to an ad manager like me, and in this episode, you will know how to figure that out. I’ll share from my experience. So the context here is that you already have an organic offer. Could be a self-liquidating offer, could be a launch that you do periodically, either because you’re inviting people to that launch or you’re doing that launch in a soft way to your email list, but your offer is already selling organically. That is the context. Even further, if you’re a course creator or an online membership owner, or even an online business coach who has a group coaching program, then this video is exactly for you. Now, should you do ads yourself? I can tell you from all the clients I’ve had over the past five, six years. Generally there comes a gross revenue kind of point at somewhere around $160,000 in gross annual revenue where it starts to make more sense to not run the ads yourself and hire it out to an ads manager. Now there’s a range and that would be like the low end of the range. Here’s what helps you decide.
Speaker 1:
Now you got to have this kind of mindset first, that you started your business and put in a ton of work in a bunch of different roles to get to this point of success. Right, the stereotypical holy grail, six-figure revenue, Wonderful. But you as the owner, as the founder, as the CEO of your business cannot do all of the roles in your business equally well, Because of course you and me, we’re not skilled equally in all of the roles that our business needs. You know, email writer, administrative person, sales copy writer, Facebook ads manager, fulfillment person. You know, community Facebook, you know. Or what’s that other one? Circle community manager, fulfillment person? You know, community Facebook, you know. Or what’s that other one? Circle community manager and podcast pitcher and podcast episode outliner, and so on and so forth.
Speaker 1:
We can’t do all those roles forever, because that would slow down our business growth or even call our cause our business to fail, and you don’t want your business to fail. So you need to take your limited CEO time and focus it on the responsibilities in your business that only you can do and that you’re best at, and begin to hire the other ones out. That way, you can grow your business while other people can do the things that manage your business. And now Facebook ads and Instagram ads. Yes, they count as business growth because they’re marketing and client and or lead acquisition. But I just want you to take this takeaway, which is you got to stick to what you’re best at once you have enough revenue to hire out the other things. Dan Martell calls this buying back your time. That’s a good book. I linked that one up in the show notes below. Okay, that was a refresher If you know that concept already. Thanks for continuing to listen until now. So, at about 150,000 gross annual revenue, it kind of makes sense to begin to look at if you already have an organically selling offer.
Speaker 1:
But that was the context for this episode to hiring out Facebook and Instagram ad management. Why? Hour or two hours, maybe three hours. If you have a super great selling offer and it can sell to a large audience and you’re spending a thousand dollars a day in ads, don’t get intimidated by that $1,000 a day in ad spend. Do I have some clients who spend that much? Yes, Do I have other clients who only spend like $30, $40, $60, $70 a day, Absolutely, and if you’re like even $30 a day of ad spend is a lot, Well then this episode, quite frankly, is not for you. Save yourself some time and click on a different episode somewhere. It’s okay Later on. Running Facebook and Instagram ads is for you, but right now, not Just know that you’ve got to spend a lot of money, but the good news is you’re making a lot of money.
Speaker 1:
If your offer was already selling organically, Now let’s say that you’re still here listening and you’re like Kwejo. Can you be more specific? Does it make sense for me to do it myself or hire it out? Look, if you’re going to spend two hours a day setting up and running your campaigns, is there something that only you could do? That is way more valuable. Like I’m talking about reaching out to people and collaborating with them. Maybe you’re a great podcast host and when you guest appear or guest speak on other people’s podcasts, you get a lot of high quality leads coming into your email list via your sales funnel or maybe booking discovery calls with you. Well, friend, don’t do the ads yourself. Spend the time pitching other podcasts and showing up on podcasts and getting to speak in masterminds or at events you know. Pour your time into that, because that’s converting super high quality clients.
Speaker 1:
Ads will could, I should say, because while I’m an ads manager, don’t take my advice for gospel. I believe in the gospel of Jesus, but you should not take my words for gospel. Just because I have experience doesn’t mean that you’re going to listen to it and absolutely go and make money. This is that disclaimer. You’re most likely to lose money in the beginning when you start with Facebook and Instagram ads, because it is a learning curve, which brings me to my next point. If you already have a great offer that’s selling organically quite well, Do you have the time to go through the learning curve to run ads profitably? Maybe, maybe not. But if you’re kind of grossing around 150K a year, wouldn’t you like to take the shortcut that comes with hiring out for ads management Plus? Let’s not simplify ad strategy down to just running ads to a lead magnet or running ads to a registration for a webinar powered launch.
Speaker 1:
There’s a lot more ad strategy than that. You know, depending on how your business is functioning and thriving online, we could be having an ad strategy to take the best performing posts from your Instagram that are connected to mini chat and using those in a strategic way to build up your viewer audiences that we can retarget in certain ways later on because they’ll be more likely to convert, and we’ll also bring in a lead magnet ad strategy in addition to. Maybe you have a self-liquidating offer and we’re going to run ads to that. Or maybe you also have a podcast and you’ve identified some episodes that when you get new people to listen to those, they become way more aware of the problem they have and the solution that you could provide. And you realize that when you, because you are surveying your clients or customers, you realize a lot of them have listened to your podcast, so maybe we rope in ads to your podcast as a strategy. Have listened to your podcast, so maybe we rope in ads to your podcast as a strategy.
Speaker 1:
This whole strategic thing is what you would pay a good ad manager for, and probably not worth your time. You know, if you’re making over 150 K for you to figure out all of the ad strategy yourself. Now could you do it? Yeah, Would you pay the cost to entry, so to speak, the ignorance tax? Most likely, because that’s what we all do as business owners as we learn these things. So I hope this helps you as your income goes way higher let’s say, 200,000 gross a year, 300,000 gross per year the higher the income, even the less sense it makes for you to be doing your own ads Because, again, if you line up all the tasks and assign value to all the responsibilities that you’re doing in your business, not all those responsibilities are equally valuable or equally fun for you.
Speaker 1:
I’ve had plenty of clients who could do their own ads. They just hate it or they find it tedious and they already have their business ship, so to speak, pretty in order. Is it a ship in order or a closet in order? Their business is humming along and spitting off profit, but they want to spend more time with their families, because I don’t know they’re moms or dads Like I, have two kids and do. I want to add in two hours a day when I could just hire it out. How valuable is your personal time? Think about that as you calculate this, but that’s that’s essentially how you decide if it’s worthwhile for you to do your own ads or hire it out.
Speaker 1:
If you’ve made it this far and you have an organically selling offer that’s giving you earnings per lead and it’s quite healthy revenue per lead right and you know that your time could be spent better elsewhere in your business, well then you should probably go down to the show notes to my website, fill out that intake form and get on a discovery call with me. You might not be ready yet, and that’s fine. Who I just described is not you. You probably should not go to my website and fill out an intake form. If your offer is not selling and you think that more people looking at your offer is the key. It’s not the key. Tweak your messaging. Don’t contact me for Facebook and Instagram ad management, because I will ask you how well your offer is selling and we’ll look into the numbers and I will advise you. If it’s not selling well organically, you’re going to lose money hiring out for ads management, Point blank, Because I love helping people who can be helped with Facebook and Instagram ads, and you could be helped with Facebook and Instagram ads once you figure out the offer stuff that gets it selling to the audiences that you can acquire organically through collaborations or posting on social media in a way that gets your posts to not go viral but reach more and more new people who have problems that you can solve.
Speaker 1:
I really hope this episode clarified something for you. Please tell me in a review on this audio podcast, especially if you’re listening on Apple podcast. Those reviews help me understand what helps you better and it sends signals to Apple to push this podcast episode out to more people like you who need the help that you just got in this episode. Until the next time we get to hear or you get to hear from me or see me if you’re subscribing to the YouTube channel link in the show notes below, Take care, be blessed, and I’ll see you, or you’ll see me or hear from me to the YouTube channel Link in the show notes below Take care, be blessed, and I’ll see you or you’ll see me or hear from me in the next one. Bye.
