Here’s the truth: the number of business decisions that you’re going to need to make as your business grows is only going to increase.

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I put my business decisions through what I call the values-based decision filter, and I do this no matter how big or small they are. In this episode, I am sharing what this framework looks like and why it is so important to be clear on your values in order to do it. The values-based decision filter will help you with decisiveness which falls under the “Optimized Mindset” pillar of the Optimized CEO method.

As a reminder, the Optimized CEO method is made up of three pillars: optimized mindset, optimized sales and marketing, and optimized systems and processes. As you gain strength in each pillar, you can begin to generate more revenue, have less stress, and create more freedom for yourself.

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