Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads.

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This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind – and it blew them away! This exercise is really the upfront work that you need to be doing before you even open Facebook Ads Manager to set up your ads, but I still see so many people not taking the time to do this.

What I’m talking about today has everything to do with your target audience and fully understanding them. Yes, your ideal customer avatar is important, but when it comes to running ads you need to take it a step further and learn how to effectively subsegment your ideal customer.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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