Hey there! Welcome back to another exciting episode of “The Art of Online Business”. Get ready for an exclusive deep-dive into the world of SEO with Laura Peters, the whiz behind the flourishing travel website, mikeandlauratravel.com and the CEO of Scale Your Travel Blog. Laura, armed with her unique insights and experiences, reveals the secrets of leveraging SEO to not just increase the visitor traffic but also to optimize conversion rates. To date, the Scale Your Travel Blog program has helped thousands of bloggers in various niches monetize their websites.

From an in-depth exploration of keyword research to data-driven decision making, this episode guarantees a treasure trove of strategies that have propelled their online business to success.

In this episode you’ll hear:

• Evolution of Leadership (03:15) – Katrina takes us through her journey of dismantling and rebuilding her business, highlighting the pivotal moments that shaped her leadership style. Discover how hiring a COO revolutionized her operations and set a clear vision for her team’s success.
• Navigating Power Dynamics (11:45) – Uncover the hidden hurdles entrepreneurs face in managing power dynamics within their teams and businesses. Katrina shares her experiences of overcoming fears of abandonment and people-pleasing to claim her rightful place as a leader.
• The Role of Trust and Responsibility (19:30) – Explore the vital role of trust in effective leadership and how taking total responsibility for results drives a team to success. Learn from Katrina’s candid insights on fostering trust and accountability among team members.
• Embracing Growth and Convictions (28:10) – Katrina reflects on her rock-bottom moments and how they became catalysts for her personal growth and business evolution. Gain valuable lessons on managing customer expectations, prioritizing tasks, and addressing internal issues without compromising your convictions.

Leadership and team management can be a challenging journey, but Katrina Ubell’s story of resilience and growth is a true inspiration. Tune in to this enlightening conversation and embark on your own journey of leadership evolution.

Links & Resources:

• The Art of Online Business website
• DM me on Instagram
• Visit my YouTube channel
• The Art of Online Business clips on YouTube
• Full episodes of The Art of Online Business Podcast on YouTube
• The Art of Online Business Podcast website
• Check out my Accelerator coaching program

Laura Peter’s Links:

• Visit Mike & Laura’s Travel Website
• Join Laura’s Free Live Training here: The 3 Secrets To Exponentially Grow Your Travel Blog in 2023
• Check out “Scale Your Travel Blog” here
• Check out Mike and Laura’s Youtube Channel
• Follow Mike and Laura on Instagram

Please support the podcast by giving an honest Rating/Review for the show on iTunes!

That’s. The only constant is change, and in this case, ai is the future, and if you’re not on board with it, you can argue about it all you want, you can be mad about it and you can, you know, not learn it, but then you’re just going to be left in the past, because that this is the way that everything is changing.

What’s up, my friends, welcome to today’s episode of the Art of Online Business Podcast. Rick here really excited about my guest today. I just love the conversations that we have. Laura Peters has been on a podcast here before a few times. We’ve talked about her business journey and how she just completely turned things around in her business not only a revenue standpoint, but also how she CEOs her business, the growth of the business from a sales perspective, mindset perspective. Laura’s been on a couple of times so I will link all the episodes of the few episodes that I’ve done with Laura here in the or over on the show notes for today’s episode at rickmullreadycom.

But I asked Laura to come back on because she specializes in SEO and she and her husband, mike. They run a website called Mike, in Called Mike and Laura travelcom, and she also sells a course that teaches other people how to create travel blogs. Now, as you’re going to hear in our conversation, you do not need to be a travel blogger to to benefit from from their course, because it teaches you about SEO. It teaches you about you know if you, if you want to create a niche site, basically, how do you create content for your website that will be found by the search engines and it just breaks all of that down and, as you’re going to hear in just a second, you’re going to join this conversation here that I’m that I’m having with Laura. They’ve done such a great job. Yes, we’re going to talk about the keyword research process and and and Laura’s entire uh from idea to you know written posts on their website.

We’re going to talk about that whole process, but we start right off with a fascinating discussion. Laura is a perfect example of when you know your data, when you’re able to track everything that you’re doing in your business, you can say, oh, we’re going to, we’re going to invest X amount of dollars in that. We have a very good idea on the. You know, on the going out, how much revenue we’re going to make as a result, so we can measure the input and also have a very accurate idea of what the output is going to be from a revenue perspective. And she runs a live webinar every single week in her business Right now. They’ve been running Facebook and Instagram uh ads driving traffic to it. She converts super, super well $2,500 a program. And, uh, we’re going to break down exactly what she’s doing to uh, what she and Mike are doing to increase her website traffic from an SEO perspective here coming up. So, without further ado, let’s go hang back out with Laura Peters.

Like yep, this is how much we want to spend each month and are you watching traffic go up as a result. Oh yeah, huge traffic.

Really.

Yeah, increase. Yeah, it’s been really awesome, it’s been to the travel site. Yeah, and then we’re using it as a billboard for our training. So, that’s kind of the goal and then it’s just a numbers game from there. So, however many people come onto our website each month? Scott, who works with Quajo he helped us create this data box dashboard thing.

Yeah, yeah, yeah.

That tells us about the people who come to our website. Mike and Laura travel and how they are then getting onto our webinar, which has been really, really helpful. But pretty soon it’s going to just be, you know, 100% coming from our blog.

You mean the pathway, once they get to your site, how they end up registering. Yeah.

He told us. He was like your resources page is really converting high and I was like what? There’s a link way at the bottom, so I took that, put it at the top of that post and now it converts even better.

Oh right.

So just things like that that are really helpful. But yeah, it’s been awesome to see the traffic growth, because it’s also growth for a ScaliroTravel blog.

Isn’t that so cool when you can make a change like that. You can like oh, the data is telling us this. Let’s move this up to a more prominent area on the site and then you see an immediate increase.

It’s been so helpful and he’s like hey, this blog post is getting 24 clicks to your webinar, or this post is bringing in, you know, 3% of your whatever your signups, and so then we can go into those posts, make some pop-ups or, you know, put that advertisement higher, because people are going to come there anyway for information. We might as well get them to sign up for our training. And they’re interested in travel.

You’re seeing that data in Google Analytics.

Well, he made like a special dashboard for us, but it is with UTIMs and things like that through Google Analytics.

Yeah that’s so great, it’s amazing. Are you sort of documenting this process? You’re like, hey, we’re currently at 100,000 visits a month. We want to get to a million. Like, are you documenting that and showcasing? Oh, you know, this month we made these kind of changes.

Yeah, so we know how many posts we’re publishing each month and then, additionally, we see how much traffic we’re bringing in as a result of those new blog posts.

Yeah.

And then what happens on the back end of things is we can, what I’m having Scott do is tell us a percentage, so, of the people who, then, you know, come to this blog post. What percentage of them click on our webinar or, you know, our training ad that we put in there and if it’s 0.2%, OK.

Now, next month, our goal is to get it to 1%. If we can get it to 1%, then we know X amount of people will register. So it’s helpful in the fact that we can see where traffic’s coming from and if we can improve it or play with it, then we can see that conversion rate go up or down.

I’m so glad you brought that up, because so you’ve been on the podcast here before and we’ve talked about your funnel. You do a weekly webinar, you’re running ads to it and it converts really, really well and you even increase the price. What’s the price of the course now?

It’s $24.97 right now.

Yep, so wait, you can sell $24.97 on to cold traffic on a weekly basis.

I do every week.

Yeah, a lot of people don’t think that that’s possible and you are a perfect example of absolutely that’s possible. So I will link the episode that we talked about your funnel in on the show notes for today’s episode. Now, the reason I bring that up is because you know your stats so well for the webinar cold traffic coming into it. So if you know your stats from that now you can look at you mentioned, like, if we go from 0.1% or 0.2% or whatever up to 1%, you can actually follow it all the way through and estimate from a sales perspective. Yep, so it’s like all right. Well, now you’re saying it’s apples to apples, meaning if I spend this much on trying to increase the traffic to the site conversion on different pages, that can equal whatever revenue later on down the road.

Absolutely, because, like you said, we know our numbers very specifically. So that’s our goal is to increase our traffic, currently at 100,000. We can then use the statistics from that data set to figure out what percentage of them will then go over to our training from our website and from there. As we increase, we know that that percentage will probably stay the same, but we just get more registrants.

So if we have a million people on our website each month, or at least a million page views, and let’s say, even you know 0.5% of those people register I’m doing the math right now because I know I can’t do it without it but that’s 5,000 people a month.

Yeah

And currently, by driving like money into Facebook or Instagram ads, we’re getting maybe 700 people a week from that. So with organic traffic or traffic we’re not even paying for, this is just by using SEO.

Right.

We get, you know, double what we’re usually getting into our webinars. So it’s free. I mean it’s not free.

We have to put out content. Yep.

We’re also making money from that content to making money from ads and affiliate marketing as well. So it’s double, double whammy there.

This is sign up. This is kind of like the, the, the holy grail, if you will, of being able to say I want to spend whatever X amount of dollars to write this many articles or what? Have you make these kind of changes on the website? I want to spend X amount of dollars to set all the tracking up, to have this great dashboard etc. And be able to know well, have a very strong idea of what kind of revenue can come as a result, because you’re tracking the data and the numbers all the way through in your webinar funnel.

Yep. Exactly so we know how much we put in. We know exactly how much we’re going to get out. Yeah which is why we’re scaling right now.

We’re pouring a whole bunch of money into content on our website Because, again, not only will it lead to sign ups for our webinar, but it’s traffic on our website, so we can make money, like I said, through ads and affiliate marketing. So the money we’re pouring into writers who are helping us create really awesome travel blog content, we also know that that money is going toward our B2B business as well. Yeah, and then we don’t need to even pay for ads with Instagram or Facebook if we don’t want to, because we have organic traffic coming in and a lot of times these will be leads that people are more open to the idea and not from an advertisement. It’s because they found our website on Google in the first place.

So, clearly we know something because we got you onto our website.

And it’ll be really interesting because, because of the data dashboard that you have set up that you can track oh, all these people, you can track conversion rate from your cold traffic coming in via ads and your quote warm traffic coming in through your website. They search themselves to get there.

Search themselves. And they got there themselves without us having to show up and be like hey, don’t mean to interrupt, but here’s an ad for you today. Yeah these are people that are, like, already engaged. They’re on our website. They are in our territory. It’s not like we have to go into their territory to get there.

I love it.

So it’s super, super helpful in that sense because again, people know hey, I did get to your website through Google. That’s really cool. So, yeah, it’s just knowing the numbers you can. You can scale in many different ways, but we wanted to do it in a more organic way, and so that’s that’s our goal for this year is to get more people using what we know.

I love it and I know from our, from our mindset episode that we’ve done previously here on this. Like that, you have zero doubt that you’ll hit a million monthly visitors.

Oh, yeah, yeah, we already know because we can see the results. So from month to month, we can see the total number of clicks to our website. We can, we can gauge the difference from the month before.

Okay perfect.

So how much are we growing each month? Yeah, if we’re not growing as quickly as we think we are. Okay, well then, that means we need to put a little bit more into into more content. Yeah, so yeah.

So so many things to unpack there in terms of the SEO and the articles and stuff like that. So when you say you’re investing in getting more traffic, does that primarily look like I am that? You know I’m getting more articles written to get up on the site?

Yeah. So basically what that means from an SEO perspective is when we write articles and we publish them on our website, it’s only a matter of time before we show up in Google search results, usually in the top three. So, on the back end of things, how do we create that content, how do we publish it and make sure we know that we’re going to get into the top 10. First, we start with keyword research.

We need to target the keywords that are going to be the easiest for us to rank for things that don’t have as much competition. Once we can determine that, we will create an outline for our writers to follow. Now, we really only hire writers that are pretty familiar with these places. Otherwise they have to do a lot of research. It’s not as authentic. So we want to hire writers who have, you know, explored these areas and whatnot, and have experience and have the expertise to weigh in on this topic. They will write the post and then they give it to our editors. Our editors know how to edit the post using SEO according to our standards, and then, once that’s done, it’s published on our website, it’s indexed. It does that automatically with Google and then within usually within two or three days, we’re ranking amongst the top 10 of Google.

So no, it’s really fast, isn’t it?

Yeah, it’s very fast.

Why is it so fast for you? Just because the authority that the site has.

Yes leverage. Yeah, yep, yep, but also SEO. You know, it’s not just, oh, we have a lot of authority with Google, it’s also we have a lot of authority and we write really, really good optimized SEO posts. So we know that combination, you pretty much can’t compete with it. Even sites like TripAdvisor, even sites like bookingcom, cannot compete with us in that sense, because they don’t really write with really good SEO. They kind of just base everything on their expertise or their authority with Google.

So I want to go back to the keyword research part, but and we were talking about this on a for a separate topic prior to Henry Court here but one of the big questions that comes up for people is where do I find you know people to do X, Y, z, right? So where do you find writers to write these types of articles?

Well, we actually usually find writers from our course Scale your Travel Blogs. So it’s kind of awesome in both senses because we teach them how to do it for themselves. But then once they know if they need time to grow their website, they probably won’t see a ton of money from their website right away. That’s just how any business works. So a lot of times we’ll say, hey, do you want to come write for us? Now that you know how to do SEO the way we like it, you can now write for us if you want. So we have like a billboard on our Facebook group that says are you looking for work? And then people can leave their information and say, hey, I’m looking for a writer for this topic, or I’m looking for a writer for this topic.

So smart.

So not only do we teach them that for themselves, but then we’re like hey, come here now, you know.

You’re building an army of writers for you.

And I don’t have to vet people, I don’t have to trust that they know SEO, because most people, even if they think they know SEO, it’s not the way we do it. So it’s an army of people that I can call on and say, hey, let’s do this. I need you to write for me.

So great.

Yeah

How much does an article roughly? I know it varies greatly. How much does an article cost to write like that?

Well, you want your articles to be at least I would say at least 1,800 words. Google really likes long form content. They like you to be a one stop shop. So if someone has to leave your website and go somewhere else to find that information, you’re doing something wrong. So, you want it to be all encompassing maybe 1,800 words at the minimum. Usually our blog posts are about 2,500 to 3,500 words. That way we know for sure no one’s going to come in and write more than us.

And that costs about. We pay $65 for every 1,000 words. Sometimes more really depends on someone’s expertise and their ability to write using SEO, but usually around $60 to $70 for every 1,000 words. So our posts anywhere from 100 to 200 bucks is usually what we pay.

That’s not that much.

No, and then you can just keep funneling it, because then you can also track the ROI of each individual post.

Right yeah.

We know how much each post brings us. We track everything because we’re a business.

So, we track everything and we know that there are certain topics that we can write about that make us more money in, say, advertisements or affiliate marketing, so we pour more money into those. Or another really great thing about that dashboard that we had talked about that shows us the conversions of each post. If we notice one of the posts leads to more signups for our training, maybe I write more posts about that Because clearly that’s the topic that people are looking up in order to get more information about XYZ, right?

You’re going pretty long tail on that.

Yeah, so it can be anything it can be. One of the posts that brings us a lot of webinar signups is travel blog names, and I just write about travel blog names and it’s like a four-year-old post but we still rank number one for it on Google and so that tells me, hey, maybe I should write more about things like that.

Yeah, it makes sense because that’s a natural sort of lead-in to your course.

Absolutely, and you can do that with any business too.

So it’s so good. I love that.

Yeah

So keyword research how do you do it, what tools do you use and what are you looking for when you’re doing that kind of research?

Yeah, that’s a great question. So we’re looking for two things. We want any key. So, for anyone who’s kind of confused about what a keyword is, it’s just a blog post topic, that’s it. So it’s the thing people type into Google. Now for our keywords, we’re looking for a lot of search volume meaning people are looking this up each month but low competition, meaning that there’s not a lot of other people creating content around these topics. We use several different tools. The tool that we recommend for our students, if they’re just kind of starting out, is a free tool. It’s called Uber Suggest.

It’s by Neil Patel I know who Neil Patel is.

So he has created this free tool. Again, there’s limitations because it’s free, but it’s a great place to start. It tells you the competition and the traffic amount or general traffic amount.

Then if you want to take it to the next step and do more keyword research, find maybe a bit more accurate information, you can pay for a tool. For beginners. There’s a tool called Key Search. Again, there’s always limitations to these keyword research tools, but it’s a good guideline, it’s a good baseline to look at. So Key Search is another great one, and then also the one we use is called Ahrefs A-H-R-E-F-S. I personally think it’s the best tool. It’s the most powerful tool in the market. But it’s not a low-cost tool. I think it’s like $100 a month for this tool. But it definitely brings a lot of valuable information because you can find exactly what your people, your audience, are looking for. So that’s really how we do our keyword research, but we have different tricks. One of the tricks we recommend is to look to see what topics or keywords a forum is ranking for, because if a forum like Qora or Reddit.

For us, there’s a TripAdvisor forum, which is really helpful. If there’s a forum ranking in the top 10 of Google, that means it’s not a very difficult topic to rank for Interesting Because it’s user-generated content.

It’s not very good content. So if you can find that and write about that topic, you will rank for it pretty quickly. As an example, I think one of ours is like is Toronto worth visiting? Nobody writes about it, but we did and we ranked for it within six hours. So it’s very, very easy to rank for topics that Qora or Reddit or other forums are ranking for.

So how do you get that idea of is Toronto worth visiting? Because I know the people are listening right now like wait, all right, cool. But how do I come up with these?

words to search on. So what I like to do, one of our sneakiest tricks is to we call it mining a site. That means we’re going in to see which keywords another website is looking up. So let’s say you have key search or Ahrefs like a keyword research tool. You just backwards search these forums.

So you type in qoracom and it will come up with millions of keywords that Qora ranks for. In my keyword research tool I’m able to filter out the results. So I put in a filter for maybe Toronto or maybe I’m putting in like a filter for travel blogs or something that is related to what I’m actually searching for. Then it will come up with a list of topics that Qora is ranking for that is related to my topic.

And there you go, we have a whole list of keywords that we could go after and rank, for that maybe a forum is, and then we’ll all rank them every time.

How quickly? Well, how do we before I ask that question, how do we come up with If we’re looking at? So I first want to clarify your the travel blog course that you have. Anybody can really anybody can use that Absolutely. They don’t have to be a travel blogger or want to be a travel blogger to learn your system, to learn all these tricks that you’re talking about and strategies and so forth. So just to clarify that. So let’s just say we want to use that for a niche site about whatever, what would be sort of the like a high level process for coming up with an idea and then all the way through like keyword research and all that stuff.

Yeah, absolutely. What we like to do is we like to look at other websites that are doing well, but they’re kind of newer websites. A lot of times we can figure that out by just looking at their website and seeing, let’s say, we search something, maybe we want to do like a food niche website, right, and maybe I want to be very specific and say I’m going to write about things related to chia seeds, like recipes about chia seeds or something. So I started looking up different topics and I noticed that some websites keep coming up under related searches about chia seeds. But I noticed that it’s kind of a newer site. You’ll know it’s a new site because you can tell based on their authority.

They don’t have very much authority with Google, which is something that Uber suggests that extension can do for you. It’ll tell you their authority. So if they have like maybe three or four authority with Google, we know it’s kind of a brand new site so I can go into that site, look around. If they’re on an ad network let’s say they’re with Mediavine as an ad network, maybe they’re with Ad Thrive and a lot of times you can tell based on the logo that’s on their site and I know that they’re doing something right and maybe that’s a space that I could go into because there’s just not a lot of competition for that. So I find some websites that are doing really well in the space that I want to do well in. Now I want to see hey, which keywords do they rank for so that I can write similar topics but write them a heck of a lot better. I can get backlinks, I can use better SEO strategies all of these things that add into a really great structure or foundation for a blog or a website or a business, whatever it is.

From there we find competitor keywords. So we look into other people’s websites, see the keywords they’re ranking for. We find hidden keywords using Qura or Reddit or any other forum, and that’s how we go about really finding a space or a place where you can come in, have a great niche site or maybe it’s a business that you’re looking to start and you can grow it pretty easily, rather than kind of jumping into it without even knowing, hey, is this gonna be a good niche? There are niches that have more competition. If you’re in YMYL your money or life, anything like that you probably are going to have more competition than somebody who writes about bedbugs or someone who writes about scooters.

Cheesy recipes.

Yes, cheesy recipes, exactly. So you really wanna figure out what’s working. We have a couple other tricks. It’s not as applicable to the rest of your audience because we look to see other websites that are doing well inside of Facebook groups that we know about, and so it’s not as applicable. But you can absolutely mine other websites, find which keywords they’re ranking for and then write better, seo optimized posts and I’ll rank them.

And you can do that once you’re using these extensions or what have you Cause I know that I was playing around with. I don’t remember yeah, maybe it was Key Search or something like that, but it shows up on like you can use it. It’s like oh, I wanna go to this site, as you said. Look into it. What keywords are they ranking for? These sites will tell you.

Yeah they tell you.

You just type in their URL and they will give you the keywords they are ranking for. So if anyone is listening that has a business and they’re wondering, I wonder how to even start with keyword research. Go find your competitors, find the people that have websites that are similar to your business and you can easily go in and find the keywords. Write about them. Do better give better information. Have your post easier to read. That’s a huge thing. A lot of people they will write blog posts as if it’s a college essay. Nobody wants to read that. It needs to be easy to read you know, Bullet points, lots of headers.

You know small paragraphs and you can easily outrank these people with your information instead of theirs.

Is it still sort of a best practice to kind of put like a table of content at the top of the article that links down?

Yeah, it depends. So if it’s a long article, then certainly it’s all about user experience. What’s going to help your user have the absolute best experience on your blog post. If that means a table of contents, because it’s a really long post, yeah, certainly it helps with that. Having headers in general just helps with the flow of the blog post seeing, you know, what else can people learn on this post?

Well you can certainly find it by scrolling through and seeing the headers, bullet points, bulleted lists, lists help, so so much. There’s a reason why with something like Buzzfeed, you see a number 31 best things, blah, blah, blah. Because people really they can flow through a post better with something like that. It’s structured yeah.

So I wanted just to go back to a point you made. When you’re looking at another site and you mentioned, like the, you find a site and they have a three or four authority ranking first of all out of what 100?

100

Oh, okay, so that’d be really low.

Yeah, yeah, but it happens all the time.

So you mentioned, are they on an ad network like Mediavine, for example? Well, I think it’s important to point out for everybody listening right now that the reason that can be like green flag there is because don’t they have a minimum number of visits per month in order to qualify for that.

Yes, I should have mentioned that. That is exactly right. So in order to get on an ad network, it’s kind of like with YouTube, where if you have a YouTube channel, you need 4,000 watch hours, you need 1,000 subscribers in order to start making money from your YouTube. It’s the same for bloggers, but to get into a reputable ad network you need to. For Mediavine, you need 50,000 sessions or 50,000 people on your site each month and you need to prove it. So it’s not just you know.

I do hopefully believe me. You have to prove it.

Second, ad Thrive is another one. It’s a really great ad network as well, and you need 100,000 page views in order to get onto Ad Thrive. So if you see ads on any of these websites, there’s actually a plugin that can help you figure out which ad network they’re on. I believe it’s called Ghostry, so like Ghost and then E-R-Y Ghostry it’s free. Yup, and it’s an ad blocker actually, but when it blocks the ads it will pop up and tell you which ad network it’s on.

So sometimes it will say Mediavine sometimes it’ll say Ad Thrive yeah, zoic is another one. So if you see that, go and look at these ad networks’ minimum requirements, because it gives you information about that site. They must be doing something right.

Yeah, and this doesn’t even have to be and you mentioned it before, but it doesn’t even have to be a niche site. This can be for your own business in incorporating more SEO into it. Like going back to where we were talking about, how we started this conversation, talking about your you know shuffling not shuffling funneling people into your webinar. You’re you’re you know monetizing with your webinar. You’re monetizing with ad network. You’re monetizing with affiliate revenue, so you have multiple forms of you know streams of income there through your site yes.

I have to ask you you know this is coming. Ai, yes, what is AI’s role like? Do you even need to be like? That’s the big question right now. It’s like do you need to be writing or hiring writers for your site when AI can do it? I mean chat, gpt can certainly do it, but there’s all kinds of sites popping up that well, I, you know, we’ll write SEO, optimized articles. What’s your viewpoint on this?

Yeah. So I’m sure a lot of people are probably expecting me to say some negative things about AI because ultimately, a lot of people, and Even my family included, are like oh, you’re gonna be out of the job here. Luckily, there are a lot of limitations to AI. They’ve got a lot of things to iron out for it to be 100% Usable, but in the meantime, we can use AI to our advantage. Ai is an amazing tool any, any AI tool. We used to use Jasper. Now we’ve kind of switched more over to chat GPT because it’s free, and so what we do with it is we help it. We use it to help us Overcome a lot of like brain farts. Let’s say that I’m trying to write about this and I’m like gosh, I need to create an intro paragraph. Oh, it’s the bane of my existence. I hate intro paragraphs.

Yeah okay, cool, let me tell chat GPT Please write me two intro paragraphs about visiting the Steamboat Springs rodeo. I want you to talk about how it opens at this time. I’m giving it information, and then it spits out two really well-written Paragraphs that I can then use yeah copy and paste into my blog post.

Yeah.

Now do I copy and paste everything? Absolutely not yeah because ultimately, these AI tools, they are creative writing tools, they are not typically factual.

Yeah

Because they’re pulling information from all of these sources and these are not sources that are like checked fact check.

Yeah these are just sources from the internet. So well, our job is is to make sure it’s factual, that it’s giving the best advice to our readers and that’s you know it’s not being plagiarized from another website. Luckily, these tools really do have these you know blockers up in order to prevent that from happening. However, we just have to double check now. Like I had mentioned, it is a great tool for bloggers. I do recommend it. If you are not in the position where you can hire writers, chat GPT. There are people who use AI to create seven figure blogs and I think I know a guy who did it in like 18 months. So it is certainly possible, but you just have to make sure to double check the facts of this, these tools, because they’re not usually accurate.

As an example, I was writing about, like a this mountain that we had climbed in Colorado. It’s a 14,300 foot mountain, so it’s, you know, pretty significant in height and I wanted to make sure to convey that to my readers. Well, when chat GPT or I think I was using Jasper at the time was writing about it, they told me that that mountain was 10,478. Oh, yeah, yeah so it’s not accurate.

Yeah we do need to make sure that it’s informational and accurate with the facts that it’s giving us. But yeah, it can speed up the process like lightning it’s amazing.

It’s gonna be really interesting. In addition to that, because you know, as when we’re recording this right now, last week, chachi chat GPT came out with our open AI, came out with plugins, you know, for sort of like it’s not even in beta version, it’s alpha version for it, like I actually have it. I I don’t know how I got it, like I was on the waitlist for it and I do wish that, because one of the things that you could choose was the browser extension which connects Chat GPT with the internet. I think it’s gonna be really interesting how all this affects Traffic. You know going to a specific website when we search on something, because you know, because, let’s face it, you know Google being all you know like all this stuff is they still need to monetize. You know search results.

So it’s gonna be really interesting how that all plays out, absolutely yeah, actually we had a couple people say well, now that there’s an AI tool, so Google just released barred. That’s their.

AI tool Yep and they said well, now your your blogs toast. What do? What do people need your blog for? And that was a that was you know. At first, I was kind of nervous about this this was several months ago and then I thought well, first of all, these AI tools are run Because of content that we’ve already created. So if that stops and humans stop creating content with factual information, then they have nothing to actually base their information off of. Yeah, they’re literally scouring millions and millions of websites to come up with the best information possible, but if all those websites stop producing up-to-date content, what’s it? What is it gonna have? It’s not going to have that capability anymore. So that was one thing that’s really important to remember to is Google and these AI tools. They can’t go scuba diving in the Philippines. Yeah, they can’t climb this 14er and do this, that and the other. So there’s still that human element, and that’s what people are really looking for, especially when it comes to the things they’re searching for. They are serious about finding the right information.

Yep can chat GPT be really helpful, or barred, or I know Bing has their AI tool and all this stuff. Can it be helpful and creating really quick answers to things like what time does the Sun rise today? Can, can. What’s a best itinerary for this? Of course, yeah but it’s that personal element that people are looking for. Yeah so do I believe that AI will completely replace all humans, maybe in like a hundred years sure yeah but there’s still that human element that needs to happen.

So I think that humans with AI will probably just replace the human element of it.

Yeah, yeah, yeah, we’ve been. I’ve just recently I talked about it here on the show. It’s like you have to be learning this stuff, that it’s hard to keep up with it is, but you’ve got to be educating yourself in this because it is gonna be. The people who are educated on the AI are the you know the capabilities and tools and all that stuff, and then People who aren’t, unfortunately, because the stuff is moving so fast.

Yeah, so that’s the only that’s. The only constant is change. In this case, ai is the future, and if you’re not on board with it, you can argue about it all you want, you can be mad about it, you can, you know, not learn it, but then you’re just going to be left in the past, because that this is the way that.

Everything is changing. Yeah, this is the way, as the Mandalorian would say. Yes, exactly when can people go to Get your course, watch your webinar, etc.

Yeah, so if anyone wants to learn more about SEO, affiliate marketing, blogging and anything, you can go over to Mike and Laura travel comm slash blogger. That’s where our course Registration pages. You can also join us for a training. You can go to our website, mike and Laura travel comm slash blogger, and there are tons of you know banner ads and Clickable images that will bring you to the sign up page for that. There’s one right on our home page. So yeah, that’s my.

Travel comm awesome and I linked it up you all for today’s episode with Laura on the show notes over at my site, rick Mulrady Com. Laura, thank you, I’m always always like to have you on here. I love our conversations and I couldn’t be happier with what you are doing and so good conversations are really good, aren’t they?

Oh, I love that.

Thank you for coming back.

Yeah, thanks for having me appreciate it, rick.

Hey, make sure you go over to my website, go to the show notes page and I’ll link up all the tools and that Laura talked about today and her how to get to her course, as well as her training that she does. It’s a really, really good training. I’ll link it up on the show notes for today’s episode. Also, make sure to subscribe to the podcast here so that you don’t miss any episodes that are coming out here in the podcast. And yes, it’s still super helpful If you’ve not yet left a rating review for the show over on Apple podcast. It’s really helpful for us to helps us reach more people with the show here. It takes like 10 seconds to do and I do read all the comments if you choose to Leave a comment. So thanks in advance for doing that and, as always, I don’t take your attention lately. So thank you so much for tuning in today. Appreciate you. Hope this one was helpful for you. Until next time, my friend, be well, I’ll chat with you soon.