If you’ve heard about the Meta Andromeda update and felt confused—or worse, saw your ad performance drop—this episode is for you.
- Get the 48-Hour Ad Fix Audit
I walk you through a simple, Andromeda-friendly ad setup I used with a client and exactly how we rebuilt their ads step by step. We talk about how many ads to run in one ad set now, how to mix messaging with creative without overcomplicating things, and why this approach brought lead costs down fast.
If you want a clean, practical way to lower lead costs and get your Facebook and Instagram ads back on track, this episode gives you a clear blueprint to follow.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
SPEAKER_00:
I’m willing to bet that if you are an online course creator who runs Facebook and Instagram ads to your lead magnet or to your launch of your course or program, what have you, once or four times a year, you have probably heard of the meta andromeda update and you are like, Quayjo, what is this update exactly? And how can I get my ads working better or get them working again if the meta Andromeda update discouraged you because it destroyed your performance last fall when it rolled out to all ad accounts? So as an Facebook and Instagram ad manager, that’s me. Hi, what I’m going to do for you is take you through quickly, step by step, of how I took a client’s previous ads that were running well and converted them into an Andromeda friendly setup. And spoiler, it worked quite well. Lead costs went down. So let’s just oversimplify this for this video and say that Meta rolled out their Andromeda update, the biggest update ever, and its purpose is to serve up ads in an even and more individualized way. Okay. Now you as an advertiser for your business running your Facebook and Instagram ads need to know that the key here is that we can put more ads into an ad set than before, where I would say before the maximum was like five. Now the maximum could be like eight to nine, maybe even 10. And more importantly, we don’t want to end up with only just two ads running. We want to have like six good ads running in the ad set. Okay. So of course, last fall I wanted to get my clients ready just in case their performance went down with Andromeda being out. Now, your account might not be infected, but if it was affected, here’s a surefire way to get better performance. I’m going to read to you now exactly what I assigned my graphics designer to do. I said, create eight new feed, Instagram and Facebook feed, you know, the four by five, slightly taller than wide format, and story graphics for my client’s lead magnet. Okay. And of three steps, I said step one, base their messaging off of the current winning two graphics and one version of ad copy. Okay. Step two, I said have four different versions of graphics messaging. And then step three, I said make four different types of graphic design. So we’re basing this off of the best performing messaging, right? Visual and then written in the ad copy because words convert. And then I said, come up with four new types of messaging and four new types of graphic design and combine those. So I said, keep it simple. Since now you’re like, but Quajo, all the combined matrix, how do I look? Here’s the bare bones Andromeda setup. Six ads running in an ad set. Test through a bunch of different graphics with slightly different messaging on each one. Keep your most best performing ad copy, right? Now, here’s what I told my team. I said, we’re doing this because the algorithm now likes to have even more of a choice between a bunch of graphics that look different, and it also likes ad copy with different messaging. So testing four different versions of messaging that each have four different designs will be a good starting point. It was good for my client, it’d be good for you, Course Creator friend. And I said, keep it simple. We’ll test out having eight to nine ads running in my client’s account and inside of one ad set to see what the algorithm does and how that affects the cost per lead. So here are the breakdowns. Messaging A, B, C, and D, right? New messaging based off of what was working. Okay, it for you it could be new angles based off of what it was working before. It could be slightly different frustrations that you’re speaking to based off of what was working before. It’s up to you. But I said messaging A, because I wanted eight graphics, right? So I said messaging A plus design one, new graphic design one, and then add an alternate color version to that color variation. And then I said take your messaging B plus design two in a graphic, and then also create a second graphic with an alternate color variation according to the client’s color palette. I said take messaging C, combine that with design three, plus give me an alternate color variation, and then messaging D combined with design four, plus give me an alternate color variation. Now let me actually show you right here what that looks like. And we’re not done testing. I have a very straightforward naming scheme in my client account where I take the copy and I put that first, right? And then messaging C, oh look, plus design three, version two, and then version one. And I had done messaging B with designs two, version one and two, and so on. And now to the results, what happened was is first of all, I leave more of them run running than usual. That way, Meta again can ping pong between what it believes it should serve up to the right person at the right time, on the right day and the right hour in your audience. And my client was quite happy because we were able to drop her lead cost down to right around a dollar on average, whereas it was two dollars before on average. And so your takeaway here is to combine graphics first. Come up with new messaging, create some new graphics and combine graphic, new design, and variation of design with the messaging in the way I showed you. Bonus points if you come up with several different versions of ad copy that are based on what was winning before. And if you’re like Quayjo, I have not run ads before. I don’t know what ad copy was winning before. Do a survey of your Instagram account, the reels or the carousels, and take note of what is performing the best. Of course, your filter in your head is of the reels that you have, which ones related to your lead magnet that you’re planning on running ads to are performing the best, or which ones related to your launch that you’re planning on running Facebook and Instagram ads to are performing the best. Then take that as the winning messaging, right? And then go ahead and you could use Chat GPT to give you new angles on that messaging, or you could just brainstorm it yourself with a pin and a pad. Finally, if you’re like Quayo, can you do an ad audit for me? I absolutely can do an ad audit for you. That link to an ad audit where I can give you the three next steps that you should take to get better performance out of your lead magnet ads, your low ticket offer, self liquidating offer ads, or your launch ads. That link is in the show notes below. Until the next episode, take care, be blessed, and I’ll see you in the next one. Bye.
