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Meta keeps popping “helpful” tips in Ads Manager, but should you trust them?
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I show a real example, explain my rule for the first three full days (let the algorithm learn), and share when I start turning things off on days four and five.
I share how I decide whether to keep or kill an ad set, plus a quick way to spot bad recommendations so you don’t waste budget. If you want to see the screenshots I’m talking about, watch the episode on YouTube.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Speaker 1:
So if you’re running your ads and you’ve been asking yourself, like Quajo or self, should I listen to Meta’s advice and what would you do, or what would Quajo do in this situation, I’m going to show you some of Meta’s advice right now that I would not listen to, based on the context, I’m going to share with you and explain to you how to make the decision if you see this exact same suggestion. All right. So right here, I am in a client account and I wanted to turn off an ad set and Meta popped up the advice saying keep this campaign on and performance should improve. How incredibly confusing. Oh, by the way, pause, I know you’re listening right now and thank you, but go to the YouTube channel. The link is in below so you can see this episode visually. This is a visual episode where you’ll want to see the ad manager screenshot that I have so you can look at the numbers that I’m pointing to. All, right back to the episode. So the context is is that this ad set has 14 leads at $5.36 per lead and I went to turn it off. Now Meta says keep it on because we’re still trying to learn over here. All right, so what would I do? I’m gonna turn it off because these ad sets have been running for four complete days Now. This is crucial. Why would I turn it off now when Meta’s saying performance could improve? Well, one, I doubt performance will improve that much if the ads have been running for four complete days Now. If you are testing your ads out in the beginning, here’s a strategy that I always use and this will give you lots of context. When I turn ads on, I see the first three complete days as time that the algorithm should be doing its learning to figure out who to best show the ads to within the targetable audience that I have chosen.
Speaker 1:
The analogy you should think of in your mind is a partner dance. Now, I live down here in Mexico, so I’m thinking of Latin partner dances like bachata ooh, sensual or salsa or I don’t know. It takes two to tango because I’m a dad so I get some dad jokes, okay, and you don’t want to overlead or forcefully lead or be that partner that’s always throwing your other partner around, unless you’re doing like swing dancing and you’re supposed to throw your partner around. But you know what I mean. You don’t want to be the partner, the dance partner that the other partner hates that the follow hates, and so when you’re managing your own Facebook and Instagram ads as an ad manager, you well, because you are managing your ads. So, even if you don’t see yourself as a professional ad manager, you are the one managing your ads, and I am an ad manager since like five or six years now. But we, our partner, as people who are managing ads, is the algorithm, and you have to give the algorithm time to do its thing, okay, so I usually give the algorithm three complete days to optimize, to learn within the targetable audience that I have chosen before I start tinkering.
Speaker 1:
Alright, so the context here is the ads have been running, as you can see on the screen, for like four complete days and I’m on day five now. If it’s like day two, definitely, as an ads manager, I try not to touch the ads because ad costs, yes, can swing up and down on the second day. So if I see an ad that’s quite expensive or comparatively more expensive than the other ads or, in this case, ad sets that I’m running, then I’m not going to touch it on day two. Maybe on day three I will go into a more expensive ad set and turn off some ads, but I’m not gonna start pulling out arrows from my quiver of ad management strategies and pulling those or shooting those arrows, so to speak, energetically, analogy-wise whatever word you choose is up to you until like day five on the first ad set that I launch Okay, all right, or the first sets of ad sets that I launch.
Speaker 1:
So, coming back around, before I give you that answer, let me say if you don’t yet know how to reduce your ad cost and still get the highest quality lead, I’m talking about the same exact framework that I use time and time again inside of client ad accounts to set up different versions of ad copy and test those with different visuals in the best way possible. That is called the ad testing cheat code and it’s a great. Everyone deserves, including you, to have the lowest possible costing leads and still get the highest possible lead cost. Go get that. It’s a low-cost course and it will pay you back over and over and over and over again, because you only have to learn and practice this technique, this framework, once or twice and then you reap the benefits forever, as long as you are practicing ads. That’s in the show notes below.
Speaker 1:
All, right back to what I was saying. Now, if I saw this $5.36 price or cost per lead on day two and I saw other cost per leads at $1.32 or $2.09,. I would leave it on because that cost could definitely swing lower, but seeing this on day five, after four complete days, I’m going to shut it off anyway because, after all that time, the total number of leads that have come in 407 leads. After all that time, the total number of leads that have come in 407 leads. After all that time, the algorithm has definitely learned, even though Meta will give me the advice saying it hasn’t learned. So here’s how you critically approach in your own ads.
Speaker 1:
If you see this advice, are we on day one, two or three, or are we on like day four or day five and beyond? If we’re on the first three days of an ad set having launched and we see that message first three days, okay, don’t turn it off. Yet If it’s like day four, day five, day six and onward, from after you’ve started a series of ad sets, yeah, probably don’t listen to it. And of course, this is right now, in 2025, this kind of advice If you’re listening to this podcast, please go over to YouTube right now so you can see exactly what I am referring to Okay, and it’s 2026 or later on.
Speaker 1:
Maybe Meta has had a lot more data with which to learn on and better deliver this advice, but right now, as an ad manager, I’m giving you the exact strategy and context that I would use to interpret this advice on the screen. Please leave a review on Apple Podcasts if you’re an Apple Podcasts listener, so I know how this episode has helped you or this Facebook and Instagram ads focus is helping you. That review really helps me. As for feedback, deliver better content for you, the listener, and it helps the algorithm push this episode to people who need it. Take care, be blessed and see you in the next one.
