Some of the ads that make the most money don’t look impressive at all — and I explain why that is actually a good thing.
- Get the 48-Hour Ad Fix Audit
I share how low-production, “ugly” ads can outperform polished ones because they blend into the feed, feel more relatable, and are faster to produce and test. You hear how one client agreed to try this approach for retargeting ads and ended up with creatives that deliver positive ROAS.
If perfectionism has been slowing you down, this episode shows why testing more simple ideas often beats waiting for the “perfect” ad.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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- Get Done For You Facebook Ads
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SPEAKER_00:
Not clickbait. If you’re already running Facebook and Instagram ads as a course creator, your ads are telling you the secret to making more money. You just have to know where to look and then apply that in your business. And I’m going to tell you exactly what I’m doing to decode this for my Facebook and Instagram ads clients so you can do it for your own business. Cool? All right, great. So look into your ads. And this assumes that you’re doing message testing. And all that word or phrase means is that, well, you do like me. When I launch ads for a client, I have at least three different versions of ad copy. And I’m pairing those with the same visual initially, so that the only difference between the ads is the different versions of ad copy. And then after a handful of days, I can see what ad copy is doing the best, as evidenced by a lower cost per lead or a lower cost per sale. So now here’s what I do for my client, and here’s what you should do for yourself to start making even more money in your business. Since you’ve spent actual ad budget, actual dollars on ads, you can see people voting, especially if you’re targeting cold, like cold traffic, people who do not know your business, have never seen your Instagram or Facebook account, have not been to your website, have not watched your videos, then they are voting with their clicks. Thus, those results of what the best messaging is should be applied to the related offer inside of your business. Here’s what I mean: if you’re running ads to a low-ticket offer and you figure out the winning messaging, then you absolutely should take that line of messaging and you could even just brainstorm it or throw it into ChatGPT, but you should be tweaking your emails that are also selling that offer organically. You should be also asking ChatGPT, if that’s your brainstorming AI agent, AI assistant of choice, to take that winning messaging and then, you know, given what you usually talk about on Instagram, tweak your messaging and give you some new Instagram reels scripts that you can record videos from, right? You should look at your sales page, or maybe you have this slow-ticket offer as a tripwire, you know, an offer off of the back end of a free lead magnet that’s also aligned. Maybe you can look at the header section, the very top of that page, and massage it, work on it so that it speaks along that line of messaging. Here’s what I see over and over again that many people miss and you can use right now. We are so used to, and you’re so used to talking about your offer, your lead magnet, or the thing you sell, that we can sometimes be too close and have a bit of what kind of bias? It’s some sort of bias, but you know, we always talk along the same way or the same line of thinking. And what you might see in your ads is messaging that’s resonating with people. And here is specifically what I mean. Your offer solves a pain point, right? Or your offer solves a problem, but there’s multiple pain points that stem from that problem. And so you can speak to those different pain points, or said another way, your offer solves a pain point, and there’s multiple frustrations from that pain point, and you can speak to those different frustrations, but not all of those frustrations or all of the pain points that stem from a core problem your offer solves, not all of those will convert the same. And frequently, when you have tested different messaging in your Facebook and Instagram ads, then you will see messaging that is converting well with cold traffic. That’s going to be the key to selling more in your business. Take that messaging and apply, especially if you realize, huh, that messaging is not like a line of messaging that you normally speak on. Well, your ad dollars spit on ads, thus the results right there are telling you talk more like this, focus more on this messaging, iterate more on that messaging, and you will be speaking the language that resonates with people who need help by buying your stuff. So there we go. So if you’re running Facebook and Instagram ads right now and you’re not sure what things you could change to make your ads run better, go get one of my Facebook and Instagram ad audits. In two business days, I will tell you exactly what you need to be changing in your ads. The same things I would change if I was your ad manager. Three things actually that I would change. That way you can get better results out of your ads. That info, friend, is in the podcast show notes under this episode. Until the next time, you hear from me or see me because you clicked over to my YouTube channel to watch episodes there. Take care, be blessed, and I’ll see you in the next one. Bye.
