Back to Basics: 3 Facebook/IG Ads Mistakes I’m Seeing Right Now

On today’s show I want to talk to you about 3 Facebook Instagram ad mistakes I’ve been seeing lately that are keeping people from getting the results that they want from their ads. These concepts are going to be basic and fundamental in nature, but I find that it’s usually these types of things that are messing us up (and you’ll hear which of these mistakes I’ve been making lately as well).

This episode was inspired by what I was saw at our first Accelerator Group Mastermind retreat here in San Diego earlier in the year. I saw that there was an opportunity for our members to make some changes to lower their cost per lead, and in one campaign, a member was able to do just that and lower her cost per lead from $40 to $5, in just a day!

How did she do it? She was able to make this significant improvement in cost by implementing what I share on the podcast today, and I feel that you could improve your ad performance as well with a few of these simple tweaks and strategies.

Before we start the show, I’ve got something to ask. At this time we have over 500 5-Star ratings and reviews on Apple Podcasts, which is great, but I’ve set a goal to get 750 of them by the end of Q3, Sept 30th, 2019. If you’ve gotten value from this podcast, I’d really appreciate you subscribing and leaving an honest rating and review. Take a screenshot, share it on your Instagram Stories and tag me, @rickmulready. When we hit the 750 ratings and reviews, I’ll be raffling off a book bundle of my top 10 business and mindset books for one lucky winner. If you’ve already left a rating and review, just take a screenshot and tag me on Instagram, and you’ll be eligible to win as well!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • How people overcomplicate their ad strategies and what a simpler campaign set up will do for you
  • My recommendations for how you can simplify your campaigns, and the importance of using a planned out strategy versus random test ads
  • One of the best things you can do to set your ads up for success – and the tools I use to do it in my business
  • Recommendations and best practices for running multiple ad sets
  • Where people are getting confused around objectives and when it can help to use other objectives instead of conversions
  • A pre-launch strategy I use to build video engagement audiences – and ultimately, lead to conversions!

Links & Resources Mentioned in this Episode: *3 Facebook Ad Pre-Launch Strategies with Rick Mulready


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