Have you ever realized that if your ads manager disappeared tomorrow, you wouldn’t even know how to pause your own ads?
I share the story of a course creator whose trusted ads manager got locked out of Meta, leaving campaigns running with no one watching them and no clear next step. I walk you through the simple mistakes that put course creators in this situation, like not owning your ad account or Pixel, and what you can do now to protect your business before it’s too late.
Listen now and make sure your ad setup still works, even if your ads manager doesn’t.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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SPEAKER_00
I had a discovery call last week with the course creator whose Facebook and Instagram ad manager got locked out of Meta. They didn’t just get locked out of business manager, they got locked out of the entire ad account. And listen, before you think that, oh yeah, she hired an ad manager off of Fiverr, some person from who knows where that she doesn’t know. Like, no, this was her trusted ad manager. They had been working together for years and she was seeing good Facebook and Instagram ad results. But her ad manager got locked out. The appeals to meta, maybe you’ve experienced this, we’re going nowhere. Her ad campaigns were still running, nobody was watching them, nobody was optimizing. And she had no idea what to do because she had always outsourced meta ads. She was actually making her own visuals, but the ad management, the actual campaign setup, the strategy, the execution, that was all with the ad manager. So she told me on the call, I’ve got ads running still, and I don’t know what to do. That sentence right there should never be true for a course creator. So if you find yourself in a similar scenario where either your Facebook and Instagram ad manager has gotten locked out of the ad account out of Meta, and now your ads are running, you don’t know what to do. Or as I’m going to outline later in this video, you have found yourself in the unfortunate situation where you hired a Facebook and Instagram ad manager, but you don’t own your Pixel because they set up the Pixel for you on their own meta business ad manager suite. Or you don’t even own your ad account, which I’ve seen this happen. Please don’t make this mistake because the ad manager set up your ad account. You’re gonna want to listen to the rest of this podcast to know what to do right. Yeah, this course creator story unfortunately is not unusual. I hear this often. They have an ad manager. That ad manager went dark, decided to ghost them, or that ad manager no longer worked for the ad agency that the course creator had hired. Or the ad manager is still there, but the course creator’s ad account got flagged. But either way, maybe the relationship just ended. But the point here is that the course creator then doesn’t necessarily know what’s going on in their account at best, or at worse, they don’t have access to their account or their own pixel. And so what I want to highlight here is the ad manager wasn’t necessarily bad at their job. The issue here is that the course creator business didn’t actually own their ad account or their pixel.
Why Asset Ownership Matters Most
SPEAKER_00
Okay, so there’s three things I’m going to reference, and I want to make sure you get them. One is the meta business portfolio. That is where you can connect assets of your business. Now, Meta sees the ad account as an asset, it sees your Facebook business page as an asset, it sees the Pixel as an asset, and it sees your Instagram account as an asset. Now, the scenario you want to avoid is if you start working with an ad manager and the ad manager decides to create an ad account for you and a pixel for you. Because if they create that ad account and the pixel, then those are their assets. And if you’re not paying attention, you might think it’s normal for them to create the ad account and the pixel if you didn’t already have one, and then on a call with you, they would connect that ad account and the pixel to your business portfolio. That is wrong because then they own those properties. You want, in this case, to create your own ad account and create your own pixel and then make sure that you connect those to your own business portfolio. Otherwise, all that data that the Pixel is gathering about your business belongs to the ad manager, and your ad account belongs to the ad manager. And that means when the relationship ends, you don’t have super valuable data or ad account history, which is actually very, very valuable. And you might be asking why. Well, speaking of ad account history being valuable, the first thing I do when I start onboarding a new client a new client is I go into their ad account and I look at their history so I can see what they’ve run, what audience targeting has worked best, what hasn’t worked best, what types of other targeting options they’ve chosen, what kinds of ad creative they’ve used in the past, what’s worked, what hasn’t worked, as far as ad copy, even and headlines. This is all valuable, not to mention the pixel that has been sitting there collecting data on everyone who’s come into a client’s ecosphere. So yeah, this course creator that I had the discovery call with, whose ad manager got locked out of the account, that was not the ad manager’s fault for getting locked out of Meta. As you know, meta will do weird things, and this happens. Accounts get flagged or people get locked out of their accounts all the time. I hear it from other people who are in a mastermind with me. The fault, the issue here was a structural, a structural one. And the ad manager’s account suspension just revealed
The Meta Business Portfolio Basics
SPEAKER_00
that. Quick pause. If you are currently working with a Facebook and Instagram ad manager and want to switch ad managers, or you know that your business is absolutely crushing it organically with your repeatable launch that you do several to four times a year, and a lead magnet that you’re running in conjunction with that, and you want to start running Facebook and Instagram ads, and you like my style, so to speak, my approach, then click down in the description below. There is an intake form. You can fill it out, and we can hop on a call to see how I can help you with Facebook and Instagram ads to scale up your business profitably.
How Agencies End Up Owning Everything
SPEAKER_00
So the MetaPixel should always belong to you because it will sit on your website. And it’s Meta’s code that tracks everything about anyone who enters your business ecosphere. We’re talking every page view, every lead magnet opt-in, every purchase. That data is collected over time. It’s genuinely valuable, it cannot be transferred. So it’s your pixel that you connect to your business portfolio. Oh, don’t make this mistake. I was on a different discovery call with a course creator, and they said they were going to work with an ad agency who had marketed to them, saying that that ad agency had a seasoned pixel that the ad agency would use for their business. As in, the ad agency had worked with plenty of other course creators in the same business niche and had like the super pixel built up, and they’re gonna use that pixel on this course creator’s like behalf, right? To run ads to. And I was like, no, no, no, no, no, no, no, no, no, no, no. Here’s the thing because if somebody says this to you, you have no idea what data that other pixel has been trained on. Even if it was on the up and up, and that one pixel was only used for businesses in your niche, it was not trained on your specific customers, right? Because you already have a successful business, you have unique messaging and you have a unique approach. You are you, therefore, you’re attracting customers to your business who want to work with you for the specific solution you provide. That alone, the people who are visiting your website, you know, like this is different from anyone else in your niche. Now, maybe you don’t know where that pixel’s been used before. There’s just other business data on it from folks that are not in your niche. Either way, what you need to understand is the meta’s ad algorithm will optimize off of that pixel, which means the leads probably will not work out for you. Plus, like I said earlier in this video, if the pixel belongs to the agency, then when you stop working with that agency, you have no more pixel. So let’s play out this hypothetical scenario. Let’s say I’m wrong, and some agency has this magical pixel that they’ve used for 18 other businesses exactly like yours, and now they’re going to let you quote unquote use their pixel in your ads, and it actually works. So you don’t end up wasting money with the agency over the first contract of three to four months because this actually works out, and their super pixel is getting you great leads for your business, great sales in your sales funnels. Okay, awesome. Let’s say you work with them for four years, because who wouldn’t if the ads are working, right? And then the relationship ends as all relationships eventually end, right? It’s that Nelly Frittado song. Why do oh good things come to an end? Now, the pixel’s gone. Four years of data, you know, optimized or created or collected, sorry, from people who have come into your business ecosphere, up viewed various pages of your website or of your repeatable launch that you’re doing over and over, like clockwork, people who’ve become leads, people who’ve purchased from you, all that behavior data, if you will, because meta collects, it was to at least in early 2026, 52,000 data points on every user, right? And so all that data gone. Now, what is your business going to do with Facebook and Instagram ads? Start over from basically zero. Second, your ad account that needs to be yours because all that ad data will disappear with the relationship if that ad account belonged to the ad manager or agency. Also, if your ad manager loses access to Meta, then you cannot access your ads. And think about it, if you have an ad account, well,
Why Pixel And Account History Matter
SPEAKER_00
if your ad manager is running ads on your behalf, but it’s their ad account, well, who’s paying your credit card? Then you’re having to give your credit card details to them to hook up inside of their ad account, that’s sketch. I don’t that’s just it’s just a bad situation. Or I’ve heard where an ad manager will have their own ad account and run ads on behalf of a business with their own ad money. That’s just not a good business relationship. If if an ad manager that you’re talking to does that, like they’re just other ad managers, but you don’t want to work with them because then what? You’re paying them back because they already spent their own money to run your ads, like that is just a recipe for a messy business relationship, and you don’t want to scale messy, unorganized business relationships. Okay, so what do you do if you’re in this situation right now? Your ads are running fine, but you’re like, holy crap, Quajo, my ad manager actually it’s their ad account and they have the pixel. So what do you do? First of all, talk to your ad manager and begin to transfer the asset. If this is happening to you and they have your ad account, then what it’s actually their ad account. And as far as I know right now, you cannot transfer ownership of an ad account. What you can do is depending on the situation, and it’s quite nuanced, but you can add somebody or you can have yourself added as a partner to the ad account that your ad manager actually owns. And then you as a partner, what they can do is they can export your account data and you can import account data into your own brand new ad account that you do own. But I want to be clear here. If the ad manager owned the ad account, just because you’re a partner on that account doesn’t mean that you actually truly own it. You’re going to need to set up your own ad account from scratch and get the data into your ad account however you can. Or cut your losses, still work with the ad manager if they’re doing a good job, you know, but have them start working from your own ad account that you set up from scratch. It’s unfortunately about the same situation for the MetaPixel. MetaPixels cannot have their ownership transferred. Now, just like I shared in the previous scenario, you can have a new partner added to the MetaPixel, meaning that a MetaPixel can appear or be used by multiple ad accounts, multiple business suites or business portfolios. Sorry. Used to be called the Meta Business Suite, and I think in 2025 they updated it to the Meta Business Portfolio. So if I ever use those names wrong, just interchange them, okay? But yeah, you will want to start your own Pixel and then have that used in your ads. And does that mean performance might dip? Probably, but that’s a better pain to experience in the short term than all the pain that you could experience further down the line if you continue with this like really bad setup. So if you have your account set up right and your meta ad manager gets locked out of meta, well, at least you still have access to all of your ads
The “Seasoned Pixel” Sales Pitch
SPEAKER_00
and you can wait and see if they can get back into meta. And in the unfortunate situation that they cannot, at least you know that you can begin to work with a new ad manager. Because your ads infrastructure should outlast any individual relationship. And if that’s not true right now, it’s a good day to start fixing it. And if you want me to come in and set up ads the right way from scratch, from the start, in your account, so that you own all the ad assets, write ad copy for you, write, have my team create your visuals for you, and even look at your current funnel and give you tips to improve it as we start your ads, then that link is in the show notes of this podcast episode below. And one more thing before we say goodbye that will help you a lot. Log into your business portfolio this week and see who has admin access to your business portfolio. If it’s somebody who you used to work with years ago and you no longer do, delete their account from your business portfolio, please. All right, until the next time that you hear from me or or see me if you’re watching over there on YouTube. Take care, be blessed, and uh see you in the next one. Bye.
