If creating content is bringing in sales but taking up too much of your time, there may be another way to grow.
- Get your spot in The Ad Room
I talk about how Facebook and Instagram ads can bring new people into a funnel that already works, so you don’t have to depend only on posting more content.
Ads can help you reach more people without spending more hours creating content. Listen now to see how ads can help you grow what’s already working.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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When Organic Starts To Drag
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I want to rely less on organic content. I’d like to invest to bring new eyes in in a way that doesn’t capitalize so much of my time. A coach said that to me recently, six years into a program that had been selling quite well, with a business on the back end that had the structure, whoo, that would make some of you envious, but also a two-year toddler at home, very real. My kids are now seven and ten. And just a quiet kind of exhaustion in her voice that had nothing to do with an offer that was not working. By the end of this episode, you’ll understand why that kind of exhaustion is not a sign that you’re doing something wrong. It’s a sign you’re ready for a different kind of growth.
The Hidden Cost Of Consistency
SPEAKER_00
There’s this idea that organic content is the responsible way to grow a business. Slow, steady, consistent, sustainable, aligned with your values, and there’s like a badge of honor, too, that you get when you do this with organic content. But nobody adds the asterisk, you know, the caveat, that it comes with hours and hours that you’re spending and not getting paid for directly. I talked with a coach that one I mentioned just earlier in this episode recently, who had been running a group program for six years with real referrals, with very real affiliate sales through affiliates. Yeah, that was redundant, and real DM conversation uh and real conversations in the DMs and real conversions in the DMs, too. And something very real, a two-year-old eating up uh every spare moment of energy and life that she had. It was like she wasn’t asking me for permission to run ads, she was almost, and not directly, but in the questions, asking me for permission for her not to be the only engine working in her business to pull in new leads and new
Parenting Pressure And Limited Bandwidth
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sales. So it’s quite possible here in this scenario, and out of respect for moms, and if you’re a mom listening, I have nothing but respect for you. After seeing my kids grow up, they don’t actively try to pull out my brains, like they actively tried to extract the brains of my wife ever since they were born. And they just knew like the exact and still know the exact ways to push her buttons. And the you’ve seen that Instagram, that meme, probably the real, where it’s like, do a squat for every time you hear mom, mom, mom, mom. But when it’s like dad, it’s literally where’s mom? You know, my wife. Who and me too. Like, I’m sitting at the dining room table, both kids are there with me, and I think my wife had disappeared upstairs without the kids. God forbid, that’s what went wrong right there, right? But I see my daughter stand up and just like scurry upstairs, and I’m like, I know what’s going to happen. And she gets upstairs and I can hear, Mom, can I do something? Like, I don’t know, it’s probably she wanted to have some granola after dinner or or something like this. And I hear my wife just I you know what happens next if you have a family, but I’m just laughing downstairs because I’m like, because she sent, she sent she you probably don’t know what happens next. But in my house, what happens is my wife sends my kid, uh my daughter, back downstairs, and then my daughter asks me because she was told to ask me, and then I would look at my daughter, I’m like, why don’t you go ask your mom? Your mom has arms too. And my daughter was so genuinely confused. At any rate, all I’m saying is I totally respect the fact that like raising kids is a unique kind of hard and an energy uh drain. Takes quite a bit out of you, literally, literally, they are taking energy out of you if they’re below like say nursing age and you nurse. I digress.
Invisible Labor Behind “Sustainable”
SPEAKER_00
Could it be the thing that she was calling sustainable is actually just invisible labor that nobody’s been counting or really, really paying for. If that’s like you, your organic content on Instagram and Facebook has been growing the account, really converting selling into your offer just fine through automated, you know, watch the real, comment the phrase, get the DM and buy type funnels. It’s just that you are producing content and content and content and content and content to drive sales directly to your low-ticket offer or program and then bring in leads because of a free magnet or what have you for a launch.
Add Paid Traffic To What Converts
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And you would like to still create content because there’s something fulfilling there, but hook up Facebook and Instagram ads to your content machine in a reliable way that adds additional sales to your funnel that was already profitable, then head on to the link in the show notes below and come join the ad room where I’ll be in a room, virtual room, with you on a weekly basis. We’ll take what’s already working organically in your business and put in a strategic way Facebook and Instagram add traffic to that funnel so that you don’t have to be the only way, the only person, the thing in your business that’s bringing in new leads and sales. So that growth can stop depending entirely on your personal output. Now back to where I
Time Versus Money Tradeoff
SPEAKER_00
was. It’s either going to be your time or your money. The growth, the sales, the profit, growing your business past, you know, $97,000 a year in revenue and on to $323,000 a year in annual revenue. You’re going to spend the time. What I mean is the organic content cost you the time, the research, the equipment setup, the filming, and then the posting, or it’s going to be money. Facebook and Instagram ads cost you money to run. Neither one is free. You’re just choosing the currency that you’re paying with, your personal time or money. Both paid in for your business should produce a profit. We think, well, let me not even go there. You are allowed to spend money to get back hours that you don’t have. Especially if your business already does well, converting people from leads into sales and then from one offer into the next offer into the next, let’s say, continuation program, membership, group coaching program, whatever you have, and the back end of your business, you already have proof that your business engine works and your business is quite healthy. Turning on ads doesn’t replace what’s working. It just means you don’t have to spend so many hours keeping that engine going. Because Lord knows there’s other areas in your business that need your attention to help the business
Let Content Become Nurture Again
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grow. Oh, and here’s a thought. When you put paid traffic behind what already is converting, then your content can go back to being a nurture system, nurturing content rather than sales, sales, sales. It’s not giving up on organic traffic. It’s just letting your business shift back to a natural state where where it’s not entirely dependent on your personal bandwidth on any given Tuesday or any given Sunday. You’ve seen that movie? Let me know in the comments below. Maybe you’ve been resenting, maybe you have been resenting how much time your content takes to produce and do all the things and post, even though it is working and feeling your business, giving it sales and bringing in you, bringing you in leads. I’m telling you, things are going profitably in your business, and that’s true. Then it’s definitely time to turn on Facebook and Instagram ads.
Options To Get Help Running Ads
SPEAKER_00
You can piece together your own ad strategy and pay the ignorance tax to do this yourself, or you can come work with me. I can run your ads for you, or you can come and be in the ad room with me, and then I’ll be in the room on a weekly basis showing you and the other folks how you can run your ads better and improve your conversions inside your funnel so that your business grows in a more healthier way, more fastly, and stuff like that. That link is in the description below. Until the next time you get to hear from me or see me on this podcast, it’s been a pleasure. Thank you for sticking around and listening. And until the next time, take care and be blessed. Goodbye.
