If your offer is already making sales but you keep thinking you need a better funnel before you can run ads, you may be more ready than you think.
- Get your spot in The Ad Room
I explain why a simple funnel that already makes money can be enough to start using Facebook and Instagram ads.
You do not need a complicated setup if what you have is already working. Listen now to see if your current funnel is ready for ads.
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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The Myth About “Not Ready” Ads
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It felt like everyone’s advice was you’re gonna be throwing away money on those Facebook and Instagram ads. That is the exact sentence that somebody said to me inside of a mastermind that I was guest speaking/slash coaching in. She had a $47 product, they had a $47 product, real sales, real profit margin, and they felt like they still were not allowed to run Facebook and Instagram ads yet. If that sentence made your stomach drop just a little bit or a lot of bit, stick with me because by the end you’ll know exactly why you’ve been told that and why that’s probably wrong about your business.
What A Funnel Really Is
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See, most online marketing advice treats a funnel like it only counts if it has a lead magnet that then is followed up by an email nurture sequence, that then has an automated sales campaign behind that, and then goes into a launch. Which sounds good, except for if you have just been on Instagram creating content that gets people to DM you and you’re selling in the DMs, you start to feel like an imposter. And then when somebody like me says, all you need is a working funnel in order to run Facebook and Instagram ads, actually, a working profitable funnel, to run Facebook and Instagram ads, then you’re like, but I don’t have a funnel. Maybe you do. You probably do. See, I had this conversation with a person. They had run a couple to several full sales cycles selling a planner that they had manufactured, there was real revenue and very real profit margin, but no automated funnel insight. And I told them, you have a funnel, just a short one. It’s not a lesser funnel, it’s a funnel that works profitably. So of course you could run Facebook and Instagram ads to that funnel because basically they had the cleanest funnel that exists content to DM to sell or content to sell because there’s so little friction between them and the buyer.
Your Short Funnel Can Convert
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It’s like the fastest converting funnel because there’s so little friction between the funnel and the buyer, or them and the buyer in the funnel. So pause here. If you’re the kind of course creator or coach that already has something selling profitably, it’s just not a textbook funnel. And Facebook and Instagram ads feel like you have to still earn the right to run them. And of course, they’re if they feel complicated to you, then that’s what I created the ad room for. It’s a five-month program where I audit your ads that you’re already running so they can run better. And then I show you how to put the paid traffic in an even better way behind the funnel or to the funnel that you already have. The funnel you have right now, not the course that you’re supposed to create for this ideal future funnel. Head down to the show notes below this podcast to see if it’s a good fit for you. Now back to what I was saying.
Earnings Per Lead Is The Test
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Here’s the number that actually matters. It’s called earnings per lead. So take the amount that you made and divide it by the number of leads that came in. Those leads could be DMs that came to your Instagram inbox. Those leads could be people that actually signed up for your conversion event, like a webinar or challenge or boot camp. Whatever that entry point is, if the number is healthy, let’s say 25, 50, 75, 100 or more dollars, then you don’t need any other kind of fancy funnel. You already have a funnel that’s working profitably. You just need to put Facebook and Instagram ads traffic behind the funnel that you have that’s already working.
Proof Ads Can Work Without Social
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I kid you not. I have a friend of mine actually who I stayed with when I was visiting China. Hopefully, I can get him on the podcast, or if he’s already been on the podcast by the time this episode is live, that link is also below this episode. But you don’t have to have a Facebook business page, an Instagram page. You really just need Facebook and Instagram ads traffic to go to the funnel that has already been working organically in your business. I’ve watched somebody with literally zero social media, and they didn’t have an Instagram account. They had a blank Facebook business page, not even with a banner at the top. It was a black box because there was no banner. There were zero posts on their Facebook business page, and they were running ads and getting 3.4x ROA. Let’s just say three ROAS. They were giving one dollar to Zuckerberg and they were getting three dollars back, right? Based off of the strength of their offer alone. No email list that they were marketing to, just ads to the sales page. So the messaging was dialed in. There was zero funnel. Well, ads to a sales page is a type of very efficient, straightforward funnel, but you get my point. Don’t wait because you don’t have this funnel that you think you’re supposed to have. If you’re making sales profitably and regularly, and there’s a healthy amount of profit in there, then you could run
Ads Have A Real Learning Curve
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ads. Now I’m not guaranteeing they will work for you right out of the gate. Ads come with a learning curve. One would not expect to see this gulf in front of them, this canyon, if you will. And just because they wanted the cross to the other side, they could just go and get the wood for a bridge and build the bridge. It’s like, no, you have to understand bridge structure and supports and the right kind of wood and where to put the brackets and the nails and the braces and all this stuff, right? Well, that’s you in ads right now if you already have a funnel that’s converting organically. And so I suggest rather than take the time to piece your ad strategy together with a bunch of different YouTube videos and even try to build that bridge and have it fall down. Oh no, I waste a thousand dollars. Yeah, I know. Here’s what happens. I wasted a thousand dollars on Facebook and Instagram ads. They just don’t work for me. No, they work actually quite well. It’s just why don’t you hire an expert instead? Why don’t you come and work with me? Either I can do ads for you, or you can do ads alongside of me getting advice from me and seeing what others in my small group are doing that’s actually working so that your ads and your funnel can start to convert better. Again, that link is in the show notes of this podcast episode.
Final Takeaway And Next Steps
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You owe it to yourself to see how profitable you are and move forward. So, until the next time that you hear from me or see me on the podcast, take care, be blessed, and I’ll see you in the next episode. Bye.
