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Dr. Destini Copp talks about how newsletters can really boost your business profits, especially if you’re selling digital products. She’s got a solid background in business and teaching, so she knows her stuff. We’ll chat about her switch from academia to coaching, and she’ll share some tips on using newsletters effectively.
Watch the episode ‘How to Turn Your Newsletter into a Profit Generating Asset With Dr Destini Copp’ (releases December 4th).
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
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Dr. Destini’s Links:
- Connect with Dr. Destini Copp on LinkedIn
- Visit Dr. Destini’s website
- Join the Newsletter Profit Club (collab app with free lifetime access)
- Newsletters That Don’t Drive Revenue? Effortlessly Turn Your Newsletter into a Strong Income Stream with Dr. Destini Copp’s Free Profit Calculator (even if you have a small list)
Speaker 1:
Welcome back to the Art of Online Business podcast. I have Jamie here, my wife and brand new co-host, who I love having on the show because she shares such a fresh perspective. She’s been managing Facebook ads behind the scenes now for the better part of half a year, and if you cannot see us yet, and if you can’t see my guest over there smiling yet, that means you probably should click on the link in the show notes and head over to the YouTube channel so you can see Dr Destiny In my mind. Dr Destiny, every time I say your name, I’m thinking of the upcoming Marvel comic universe movie, Dr Doom, and I’m like, okay, you are the hero and Dr Doom is an anti-hero superhero fan 2025.
Speaker 3:
Yeah, I wish I was one of those characters. That’d be so cool, right.
Speaker 1:
Dr Destiny, it sounds really cool.
Speaker 3:
I’m going to read your bio, really quick, but thanks for being here. I’m super excited to chat with you guys today.
Speaker 1:
It’s going to be a good conversation, and I mean, who’s better qualified to talk about how to turn your newsletter into a profit generating asset than you?
Speaker 1:
So, listener, you’re hearing she is Dr Destiny Kopp and she’s a certified business growth coach for digital product entrepreneurs.
Speaker 1:
She helps business owners 10x their digital product revenue without the need to be glued to their desk constantly live launching or worrying about social media algorithms. And so when my wife had reached out to Dr Destiny, I was like, yes, please be on the podcast. And we just found out, before we hit record, that you, dr Destiny, are a professor at the university level, in an MBA program, and I was like, great, a teacher who actually knows what they’re doing in business, because some folks not to call anyone out specifically, I don’t know if we have any MBA professors listening to this podcast, but they’ll teach and it’s just theory. It’s like, but what works in the real world? So we’re looking forward to having you tell us, on the upcoming episode, how to turn your newsletter into a profit generating asset, hopefully out of 10X of business, and in this episode we’re just going to talk about what your current business looks like, how you got here, some highs and some lows and I can’t wait. Thank you for being here, dr Destiny Cobb.
Speaker 3:
So super excited about the conversation and I am a completely open book, so I am willing to talk about and answer any questions that you have about the highs and lows and all the mistakes that I’ve made, because I can tell you I have made a ton of mistakes over the years.
Speaker 1:
Haven’t we all, haven’t we all Right. The road to success is paved with failure. As they say, yes, who is they? I don’t know. Can we start? Can you give us a snapshot of how your business is doing now, who it serves and what kind of offers you?
Speaker 3:
have. Yeah, so I’ll give you kind of the bigger picture of my brands, because I do own several different online businesses and I didn’t tell you this beforehand so you might not know this. So I own a brand called Hobby School. Now that is a B2C brand and literally I was on vacation in Watercolor Florida several years ago and I found this domain name is Hobby School, without the H in it at the end, so S-C-O-O-Lcom, and I’m like, oh my gosh, I think I can do something with this. So I bought that domain name and kind of sat on it a little bit while and then I started, you know, trying to figure out how I could start it and monetize it. And you know now this particular brand, I’m on a journey to sell it in the marketplace in about two years so that’s kind of the timeframe that I’ve given myself and my goal is to sell it for $1 million or more.
Speaker 3:
So that brand is one of the brands that I own. And then I have my personal brand. So in my personal brand I do business growth coaching. So that’s my destinycopcom brand business growth coaching for digital product entrepreneurs, as you mentioned. And I also own the newsletter profit club, which is a membership, but also a collaboration app. So I built that because all of us out here you know we need to grow our email list and you know one of the ways that we can do that is collaborating with other business owners in our niche. So that’s the collaboration app that I have built and put together, and those are, you know, my main focus and the three brands that I own.
Speaker 1:
Nice, nice I like it All right. So how do you serve your, your customers? You had talked about memberships, but I’ll let you introduce them.
Speaker 3:
Yeah, so and I’ll I’ll go in a little bit more so in hobby school, our business model and how we make money is we do online learning, virtual summits. We actually have one coming up in a few weeks. It’s called the elves workshop summit, so we have a bunch of speakers that have come in from you know all kinds of cool type workshops. That’s related to the holiday, so I’m so looking forward to that particular event. We sell our VIP pass and we have a funnel on the back end of that and in addition to that and this is part of my growth plan to sell this business in the next couple of years we’re launching two different memberships. One is like a fun hobby type membership where we’re going to do like monthly crafting challenges.
Speaker 3:
The other is for a subset of that particular brand and we know that 20% of people in our audience for that particular brand are interested in monetizing their hobby or kind of like a side hustle type thing, if you would. So we’re launching a specific offer for them Now with the newsletter profit club. We have a membership there. So the collaboration app right now is free, because I just know that we need a lot of people using it for to be valuable, but also have a membership where I actually go in and do like monthly workshops and kind of work closely with online business owners to help them monetize and grow their newsletter. A large focus of that is on the monetization of the newsletter and then in my personal brand I do one-on-one coaching and then I have my digital product growth lab, which is a membership.
Speaker 1:
I know I’m like so.
Speaker 2:
I’m thinking where do you have time to do all of this?
Speaker 3:
And teaching right? Because I am, I still teach at the college level in the MBA program. So that’s a great question. I do feel like I have a very structured process for all of this. So we have like SOPs set up and processes and procedures like in hobby school to onboard speakers and help them promote and all that good stuff. Yeah, I just think I’m extremely organized and I also have a couple people working for me too, so it’s not just me doing all of this by myself.
Speaker 2:
That was my next question. What kind of team do you have?
Speaker 3:
if you have, yeah, so I have somebody who’s been with me for, oh gosh, three or four years now and she is my events and community manager and she basically works with all of the events that I have and, you know, getting them set up, getting the speakers onboarded, and she’ll do other things too. And then I have the other thing I didn’t mention which I probably should have also have two Shopify stores with digital products and I have somebody who helps me with those, you know kind of doing the images, loading the products to the Shopify stores, and you know I have somebody who works part-time on that.
Speaker 2:
Nice. So how long have you been doing this? When did you get started? Have you already been teaching and then you decided you wanted to do business? Or you were doing business and you wanted to teach, or how did this all coincide? I’m curious.
Speaker 3:
Yeah, so that’s a great question. So I first started out in corporate marketing, did that for a few years and, you know, got burned out, like a lot of us did, and so I started teaching online at the university level way back in the dark ages, so 2005,. When people were asking me, can people really learn online? They thought it was kind of a scam, to be honest with you 2005?.
Speaker 2:
That’s early. I graduated in 2004.
Speaker 3:
Yeah, so you know, I mean 2005,. That’s when I started teaching at the graduate level online asynchronous type classes. So did that until 2017, 2018. And that’s when I was like you know what I’ve always wanted to start my own business and I just, I really just had a strong desire to do it. So throughout the years, I did different things with the university Right, so I was teaching. I did different things with the university right, so I was teaching. I was an assistant dean, I was, you know, vice chancellor of academic affairs, so I did a lot of different roles there. So I decided just, you know, to kind of back away, retire from that.
Speaker 3:
I’ll say retire but, I, actually went back into teaching a little while longer, but I retired from that and that’s when I started my online business, my personal brand. That’s when I actually started that one and got into that, loved it and then missed teaching because I still love teaching. So I went back into teaching at the graduate level. I don’t do a lot, so I only teach, you know, a few courses each semester. But yeah, so I am teaching right now and running my businesses.
Speaker 2:
Wow, wow.
Speaker 1:
Wow.
Speaker 2:
So how did you get your first clients for your personal brand?
Speaker 3:
For my personal brand. So now you’re testing my memory because this was back in. I had to have been 2017, 2018. How did I get them? So it was really just kind of word of mouth At that point. Facebook groups were a big thing. So it was more just kind of going into the Facebook groups being helpful, saying here’s what I can do, here’s what I can help you. You know, I’ve been in marketing and a marketing professor for many, many years and teaching online. So when I started my online business, I kind of I married those two. So I married that marketing aspect with you know, kind of the online courses, the memberships, because that’s what I knew. I had developed, you know, hundreds of online courses over the years at the university, either developed them myself or worked with other faculty members to develop them. So that’s, that was kind of my bread and butter. That’s what I understood. I understood how to create courses, I understood how to teach but, most importantly, I understood how to how to help students get results and actually master.
Speaker 3:
you know whatever we were covering in the course, cause I’ve been doing it for. You know whatever we were covering in the course because I’ve been doing it for you know, 15 plus years by that time and you know that’s how I met. That’s how I found my first clients. I found people who were wanting to launch an online course and I’m like I can help you with that. I know how to do that. I know how to structure a course so that students get results, but also I know how to help you market it. You know it wasn’t in the beginning. I still had a lot of learning to do myself, but that’s how I got started.
Speaker 1:
I wonder if there’s a story behind the story here, because I mean 15 years of making your university wealthy, helping them develop online courses from like the beginnings of the internet. What took you so long to do it for yourself?
Speaker 3:
Yeah. So I think that’s probably one of my regrets, if I’m being, you know, honest that it took me so long to kind of branch out on my own. But like all of us out there, you know I had kids, I had family to support. You know you get worried, right. You know can you actually make it on your own? You know, are you going to be able to have the income coming in that you need to survive, to pay your mortgage to?
Speaker 3:
you know, feed your kids, and that’s probably, I would have to say, that’s what helped held me back from getting started is worrying about all of that. That’s real. That’s a reality right.
Speaker 2:
So, like you, want you to start your own business for the the time and the flexibility and not have that sort of glass ceiling Right. But then it’s. It’s kind of scary too.
Speaker 3:
So it’s super scary and if anybody’s you know listening or watching into this and that’s you know kind of what they’re feeling. I mean I hear you, I’ve been there and I would say that you have to have a plan, like I had a plan to make that transition, because I think if you go into it without a good, solid plan, you know you could set yourself up for, you know, failure. So you need to have a plan to actually replace your you know full time income with your you know the income that’s coming in.
Speaker 1:
All right. Well, before we talk further about the success, since you just mentioned some of those fears, at what point were you growing your business Like and you felt like maybe some of those fears were coming true and you might have to swing back the other way and focus on teaching?
Speaker 3:
So it I would say that it took a while to get going right. It took a few launches of learnings of you know, I’m going to launch this program, I’m going to launch this course. You know, in the beginning I was doing Facebook ads probably not successful. I probably could have been doing them better, so I felt like I had a high cost of acquisition there.
Speaker 1:
I could be modest cost of acquisition.
Speaker 3:
There I could be modest. I definitely made some mistakes there. So if you want to talk about mistakes I made with Facebook ads, I definitely have some there to talk about. But anyway, I think doing that first launch I learned a lot, and then doing the next one I learned a little bit more, and then I felt like I got into a rhythm of figuring out what was working and what wasn’t working, and that is when everything clicked for me. But it took, I would say, probably a good three to four launches to really figure out. Yes, this messaging is resonating, these emails are on target, this sales page has the right headline and the messaging there.
Speaker 3:
So it didn’t happen overnight and I felt like I knew what I was doing right. I’ve been in marketing for many, many years but, like I said, marketing is all about testing and revising, and testing and revising, and that’s what I had to do. So it didn’t just happen, you know, overnight, magically for me.
Speaker 1:
Okay. And when you say learned, is that code for a launch that failed?
Speaker 3:
Oh, I’ve absolutely had launches that failed. You know, failed in my mind, so maybe only you know. Maybe I was wanting to get like 20 new customers and only got like seven or so.
Speaker 3:
And me that you know that’s a huge gap there and it always, you know, even today, and I’ve done launches, you know, even recently it’s, you know, like in hobby school, and I’m like, okay, so that particular event or that launch did not resonate with our audience. We’re not going to do that one again and we’ve, you know, tested even those events over the years and now, in 2025, we have a very solid kind of event schedule, if you would that. We know these are the ones that our audience wants, these are the ones that our audience likes, and all the other ones we’ve, you know, decided not to do again. An example, and I’ll give you some examples there We’ve done a harvest to table summit in hobby school.
Speaker 3:
So it was all about like home gardening, and you know people who were interested in kind of growing their own food and it did okay. But what we found was the events that our audience really liked and does well, are more like the crafting and the painting and the knitting and the you know all of those type where they’re like building stuff with their hands, maybe in their house, maybe in their craft room. Those are the type of events that we have learned. That does the best for us.
Speaker 2:
Nice. Well, I’m going to insert just a quick shameless plug, Because Destiny had mentioned not doing so well with Facebook ads. So if you need Facebook ads help, then please reach out to Kwejo, and I Don’t make the same mistakes or waste the time and money, because that’s just a headache, and so we’re here to help with that if you need it. But I’m also curious what time span was that? You said you did like three to four launches till you figured out what worked. Is that like you were launching? Is that like a year? Is that two years? Or how frequently were you launching till you kind of got it dialed in?
Speaker 3:
Yeah, that would have been like 2018 to 2019 is when I was kind of testing things out testing, messaging, figuring out what was working and what wasn’t working. I don’t know if you guys want to go into this. So we’re talking about like what’s been hard for us. The other thing that was hard for me, and it’s just getting a little bit kind of deep, I was also going through personal things in my life and in 2020, and I think everybody remembers what happened in March of 2020. That was when kind of everything was unfolding right in the world with COVID.
Speaker 3:
As all of that was going on, I was dealing with like personal things in my life and my family. I had a child that was extremely sick and then, so I would say, between like 2020 and then even going into 2021, I kind of just shut down. Like I didn’t do very much in my businesses for those years. So I, you know, kind of just I didn’t completely shut everything down, like I didn’t, you know, close, you know turn, turn off my website or my email list or whatever, but I really wasn’t doing any marketing and that that’s just how it was. So I want people to know that if they have something that’s going on in their personal life, that they need to kind of step away from the business, that that’s okay, that they can still do that and come back to it at a time that is a better time for them. And that’s what I did. So I kind of stepped away.
Speaker 3:
So all of 2020, and a majority, I would say too, of 2021, I didn’t do a lot there and that’s when I think, a lot of online businesses were really thriving right. There was a lot of money that was being thrown into the US economy. They were doing, you know, they were definitely thriving. I wasn’t doing anything then, but then I came back 2022. And that’s when I kind of, you know, started digging into the hobby school, got back into my personal brand and then, you know, this year we’ve even launched, like the newsletter, profit club. So that’s a brand new brand and offer for us that has been doing extremely well.
Speaker 1:
Okay, what does extremely well mean?
Speaker 3:
Well, I, I was actually just testing it out and I know we’re going to get into all the details there, but I basically what happened was you’re going to hear a little bit more about me and what I was doing wrong. But I had I wasn’t. I didn’t feel like I was. My email marketing was working. Specifically, I didn’t feel like my kind of my new nurturing newsletter type email that I was sending out. I felt like it wasn’t. You know, the open rates were bad, the click-through rates were bad. I’m like something’s not working. I don’t know what I’m doing wrong, but I know what I’m doing is not working.
Speaker 3:
And that’s when I did a six-month research study to really delve into what some of the best in class newsletter operators were doing that all of us kind of in this creator coaching type niche hadn’t mastered yet and that kind of led. All of that led to changes that I made in my email marketing, specifically my newsletter marketing, for all of my brands the hobby, school brand, my personal brand. And then I had people who started asking me what are you doing? I love your email newsletters. What are you doing differently? Why are you doing this? What led to this? And that’s when I was like, okay, I can teach people. They’re hungry for the information. So that this past summer, in July, that’s when I launched that particular membership and it’s been doing well.
Speaker 2:
Wow, wow.
Speaker 3:
The teacher realized she could teach people well, especially when they’re asking you like okay, they’re asking me, so I need to help them here.
Speaker 1:
Wow so you dove into your own newsletter by researching other ones in an attempt to fix what you had deemed was not working in yours. You did that started working well and people saw it who were on your newsletter began asking you and that’s when you leaned more into monetizing it.
Speaker 3:
Correct. Yes, so I started the membership, got that up and running, did some tests, trying to figure out what do people actually need help with and how can I help them with that. And I’ve even, you know, even this past month I’ve made a little bit tweaks to the membership based on the surveys from the members, what they’re saying, that they’re wanting, and you know I’ll continue to do that as we move forward. But yeah, it’s basically that particular membership has been growing organically. I haven’t even put any like paid ads or anything behind it yet. That’s going to be one of the next steps that I’m going to do. So I’m excited about the growth opportunity there, but I wanted to get all of my kind of my messaging, all of my organic marketing working first before I moved into paid ads.
Speaker 3:
And I don’t know if you guys recommend that or not, but that’s kind of that was my thought process there.
Speaker 1:
Yes, absolutely Consistently, I say that Jesus saves Facebook ads. Do not Meaning that more eyeballs on like a bad business is not profitable. Well, it does not a good business make. So we got to come from a place of profit, because if you’re going to pay for leads, they cost and you need to know how much you’re making on average with every lead, right?
Speaker 3:
Yes, absolutely, I agree.
Speaker 1:
Good, good, good, cool, cool, cool. You don’t have to share figures if you don’t want to, if you’re not comfortable. I would like to know, though, the offers that you have. Like how much? What percentage of your revenue do they make up? Because you got two memberships and a newsletter. Your online, your coaching and your online product shop right, yes, so.
Speaker 3:
Shopify stores and I’ll kind of walk you through how I have been like marketing the products there. I don’t feel like I’ve mastered what I need to do to optimize that. So you know I’m open for suggestions there.
Speaker 2:
If anybody has suggestions there.
Speaker 3:
I have some thoughts on what I’m going to do in 2025. But anyway, here’s what we have. I have the Hobby School brand and, like I said, we do the virtual summits. It’s been going well. So we make a few hundred thousand dollars from those particular events in that particular brand. We also have the Shopify store. So in that Shopify store we might have, like, some of the past summit recordings there. We might have like planners journals. I mean there’s a bunch of different type of products that we have there.
Speaker 3:
What we’ve been doing there that actually has I’ve been doing it here recently and has been working. So we have, like blog posts which promote that are tied in some of the products in the store. So when we send out our weekly newsletter, we’ll link to the blog posts. If they go there, they sometimes will see, you know, the offers that we have there in their purchase it. Other than that, we haven’t really been getting a lot of revenue from, you know, the Shopify store there. I’m trying to think. Is there anything else?
Speaker 3:
I mentioned that we’re launching the two memberships. Those two memberships have not launched yet. We’re going to be launching them on the school platform. So I’ve done a lot of research. I’m like well, what platform should I be using for these memberships? Because I didn’t want to start on one and then have to move it over and I wanted a platform that would very easily transfer to a new owner, because you know that’s my plan eventually to sell that particular brand and I kind of landed on the school platform for that. So, super excited about that. We’ll see how that goes.
Speaker 3:
I’m definitely on a journey to build up the monthly recurring revenue in that brand and then the newsletter profit club. Obviously that’s a new offer, new membership. We have about 100 members in there right now. Like I said, I’ve only been doing that organically over the past couple months and my goal for 2025 for that brand is to put some paid ads behind it and I’m excited to see kind of where that goes. I just wanted to get all of my organic stuff together before, like I said, I moved on to paid ads there and then I have my you know, my personal brand, which is my one-on-one coaching, and then the membership and I would say that that’s the majority of the revenue that I have coming in. But I’ve been doing that right for so many years.
Speaker 1:
Yeah, so you’re good. I love how it feels like. It feels like you’re communicating that you have a beginner brand new membership, but then you also casually said it has a hundred members. Like, I think it’s pretty successful.
Speaker 2:
Yeah, I would say that’s doing pretty well organically to a hundred already.
Speaker 1:
Right.
Speaker 3:
Well, and I think a lot of it has to do with number one. It really hit a pain point in the market. It was an area that a lot of people needed help with and I think the messaging is resonating with folks and the members in there. They’re staying because they’re getting results and they’re seeing a transformation with their newsletter.
Speaker 1:
Okay, so one question that’s still in my mind is I keep hearing organic, organic, organic, organic. Where is the organic traffic coming from? Again?
Speaker 3:
So, looking at my growth flywheel and I can talk about the different flywheels for all these brands so in hobby school we have a very strong like speaker in affiliate program. So a few hundred people are in the affiliate program and then every single event that we do, we’re going to have like 30 something speakers, my range like 25 to 35, whatever. So they’re driving, you know, a lot of traffic going into those events. We have a pretty big I would say fairly big 23,000 email list for Hobby School that we’ve built over the past couple of years all organically, like through these events.
Speaker 3:
I’ve never ran paid ads. That’s another thing that I want to try and test out in 2025. I have a lot of plans in 2025.
Speaker 3:
That’s one thing I want to test out in 2025 for Hobby School, for these events is running paid ads and see if we can get you know those events and the speakers and the affiliates that we have built over the years. And then in my personal brand, it is just all been organic. So maybe you know finding out me through an event that I’m doing, maybe I’m being a guest on somebody’s podcast like this, maybe I’m speaking at a summit. I do a lot of collaborations, a lot of events. I do events myself, so sometimes I might host a summit or a bundle or something like that. So it’s all everything I’ve done. Really, most of the things I’ve done to date have all been organic.
Speaker 1:
Okay, that’s surprising to me because my mind jumped to oh, you’re saying organic, so you must mean like social media followers on Instagram and Facebook. But what I’ve understood from you is that’s not the case. It’s affiliates, event speaking, this sort of thing.
Speaker 3:
Yeah, so I don’t do social media. Isn’t that interesting? So for my personal brand, I’m on LinkedIn and I have done a little bit there. That’s one of my goals in 2025 is to post more on LinkedIn and social media. Now for hobby school, we do post, right, we share things from other speakers and we post stuff about our events. But for me personally and my personal brand, I really don’t do social media. I haven’t put a lot of focus in it. I didn’t really honestly feel like I was getting a return on my kind of time investment from organic social media, so I was like you know what? I’m not going to spend any time there.
Speaker 1:
Okay, all right.
Speaker 2:
Wow, how does your podcast tie in? Are you promoting on your podcast?
Speaker 3:
So on the podcast, so I have the Creators MBA podcast, which has been out there for since 2018. So it’s been you know it’s been there for a while. I do get a good amount of downloads from it. I would say if I do a new episode, like within the first seven days, we’ll get 200 plus downloads. So it’s you know it does pretty well there. I do promote it in my weekly newsletter so if I do an episode I do send that out and you know you’ll see the kind of the downloads and people that are listening in from that. So I use it more from a nurturing of my current audience than people finding me from the podcast. And I know there are some people that probably do find me from the podcast, but it’s mostly I use it for nurturing my current audience.
Speaker 1:
Okay, All right Cool.
Speaker 2:
I like this, yeah, yeah.
Speaker 1:
You do random this is a random question but for your summits you do do tiered pricing. Yeah, with like dates where the price like the early bird special ends and the price jumps up yeah, so we have like a special like tripwire facts fast action type offer.
Speaker 3:
so it is you know 49 for that, and sometimes I’ll even give them like a little coupon code that pops up and like a convert box to kind of you know know, get them to purchase right then. So that’s a 20 minute timed offer for that, and then after that it bumps up to $99 and we’ll give them a little coupon code for that too.
Speaker 1:
Oh, so this is for people who jump on your email list.
Speaker 3:
So how it works is how we have that particular funnel set up. We have the free registration for the event so they can attend for free. So they’re getting on our email list, they can attend for free. Then we have the fast action offer as a tripwire that they can do, which is $49 versus the 99. When they go to check out there’s also going to be an order bump and then we’ll have generally two upsells after that, sometimes three, but generally generally two upsells after that Sometimes three, but generally like two upsells. We have people that go through the funnel. Some of them just purchase the VIP pass. Some of them will purchase everything you know in the funnel, so you never really know. And then I want to. I want to make sure I’m answering your question. What did I miss?
Speaker 1:
I well but at first I was asking about tiered pricing. But now this is my mind, like as a Facebook ad manager and having looked at so many funnels, I’m always like, super intrigued by the funnel. Now. So, I’m like tell me more about the order bump and about the upsells. What percentage get this and that? But alas, we don’t have time to do a funnel deep dive.
Speaker 3:
But to your point, we do analyze that after every event to figure out what worked and what didn’t work. So I can pretty much tell you almost to a T how much each one of those steps are going to convert.
Speaker 1:
Okay.
Speaker 3:
Just because we’ve done them, we’ve done the events so much Nice.
Speaker 1:
That is always fun.
Speaker 2:
That is always fun yeah.
Speaker 1:
We are going to talk about how to turn your newsletter into a profit generating asset in the upcoming episode. Can you give us, or the listener, one reason why they absolutely need to come back for that episode?
Speaker 3:
Yes. So if you have an email list and I’m assuming that the majority of people listening here do, or should, if they are in an online business and you’re not seeing a return on that investment meaning maybe people aren’t clicking to an offer that you have or you know, there’s a lot of different ways that you can monetize your newsletter did a mindset shift of how I thought about my newsletter after I did this six month research study, so definitely tune in and I’ll walk you through all of the juicy details there.
Speaker 2:
I love it, I love it.
Speaker 1:
Do you also make movie trailers?
Speaker 2:
Well, thank you, Dr.
Speaker 1:
Destiny, for being on this podcast.
Speaker 3:
Thanks so much for having me.
Speaker 1:
It’s a pleasure yeah thank you. As for you, the listener, click down in the show notes below, grab that link If you’re happening to listen on the day that this episode dropped. Well, her next episode will be live in two days. And until you see us again and hear from us again, take care, be blessed, and we’ll see you in the next one. Bye, bye.
