#117: Why I Cut Almost ½ My Email List (don’t make this mistake)

We’ve all heard “the money is in the list”, right?

Well I made a BIG mistake with my email list recently.

You see, I removed almost half of the people from it a couple weeks ago.

Yep, you read that right — I cut almost HALF.

That wasn’t my mistake, though.

Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.

And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

On Today’s Show You’ll Learn:

  • How we ran this group through a re-engagement email sequence — 4 emails over 2 weeks — offering them free content to see if they would again engage with my emails.  Within these emails we were looking to segment people into one of three groups.
  • When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
  • Starting a new year is the perfect time to clean your list — especially if you’re making the same mistake I did by not having done it in a long time.
  • And a lot more…

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