We’ve all heard “the money is in the list”, right?
Well I made a BIG mistake with my email list recently.
You see, I removed almost half of the people from it a couple weeks ago.
Yep, you read that right — I cut almost HALF.
That wasn’t my mistake, though.
Removing people from my email list was completely intentional. I wanted to get people off there who weren’t engaged in my emails.
We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days.
And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…
On Today’s Show You’ll Learn:
- How we ran this group through a re-engagement email sequence — 4 emails over 2 weeks — offering them free content to see if they would again engage with my emails. Within these emails we were looking to segment people into one of three groups.
- When I added up the non-engagers + opt-outs + hard-bounces, it was a lot of people.
- Starting a new year is the perfect time to clean your list — especially if you’re making the same mistake I did by not having done it in a long time.
- And a lot more…
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