We’ve all heard “the money is in the list”, right? Well I made a BIG mistake with my email list recently.

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You see, I removed almost half of the people from it a couple weeks ago. Yep, you read that right — I cut almost HALF. That wasn’t my mistake, though.  Removing people from my email list was completely intentional.  I wanted to get people off there who weren’t engaged in my emails.

We identified those on my list who hadn’t engaged in any of my emails (opened/clicked) in the last 90 days. And this is where I made the big mistake and where I want to make sure you don’t make the same mistake I did…

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