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Elise Hodge is a copywriter and funnel strategist who knows how to turn a $200 daily ad spend into $350 using Facebook Ads.
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Elise shares the exact steps she takes to make low-ticket offers profitable and how she sets up funnels that actually work. She also talks about how she changed the way she runs her business to have more time with her family.
Elise breaks down her ad strategies, so you can see what makes them successful. If you want to get better results from your ads and funnels, you’ll learn a lot from this episode!
Watch the next episode on YouTube, “Want high converting emails? Do this first! Featuring Copywriter Elise Hodge“
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Elise’s Links:
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Speaker 1:
If you want a behind the scenes, look at a online course creator, in this case a copywriter, who is successfully running ads to her funnel and turning $200 a day into $350 daily and I could say every day, but you know these things fluctuate then you’re going to like this episode. Truth be told, it started off as a standard interview episode and as soon as I got in to interviewing Elise Hodge and we talked about ads, I lit up and I knew this was the episode for you. I do not think in all of the podcast episodes I’ve recorded that I have ever gotten to do such an episode. So if you have technical questions about the things that go into running ads profitably to a low ticket offer in the way that can change your business because look at the numbers you’re going to love this episode. A quick intro about Elise Hodge. She’s a funnel strategist who helps coaches and course creators make daily sales in their businesses. She, since 2017, has helped business owners launch six-figure offers, build simple and high-converting funnels, and she’s a mom of two toddlers actually, she has her at the time that we recorded this at least. Her third child is well gonna be on the scene in about three weeks here. She’s passionate about helping folks create flexible, profitable businesses that fit their lives.
Speaker 1:
We’re gonna jump straight into the part of the episode where we talked about Facebook and Instagram ads, as she is running them to her profitable low ticket offer funnel, and let me define that for you really quick. This, in her case, is a $7 offer that has a order bump and also has an upsell. I’ll let her explain to you the details in a moment. My last request before we start is that if you want me to interview more people like this I know a lot of them Simply go down to the show notes and DM me on my Instagram account or leave a review on Apple Podcasts stating Quajo, I want you to bring more guests on here who are running successful ads so you can pick their brain and thus I, as a listener, can learn what it takes to run these kind of ads the holy grail, if you will, of profitable ads that make you money and grow your list in the most profitable way possible.
Speaker 1:
Let’s jump into the episode with Elise. I’m always intrigued at how one would set up their business to run while you’re on maternity leave, or you taking maternity leave. How, what’s? What are you planning?
Speaker 2:
yeah, I always call it maternity leave, ish, because you know, when you’re a um, solo business owner, there’s still like that you, you need to know what’s going on in your business. But I think the beauty of selling you know, information, products and courses is that there are a lot of things you can set up to work for you, and that’s like the whole what I really care about. For other people too, because I work in part-time hours, there’s a lot you can set up to work for you. Obviously, I would never say you know it’s passive, because we all know it’s not passive, right, because you’ve got the things like. You know ads, obviously, which is your realm, and you know the marketing side of things. But there still are a lot of things you can schedule, you can set up.
Speaker 2:
I think for me, the bulk of it is making sure I have email automations on the back end. That’s the most important thing. So there’s so much I can automate there in terms of automations, which we might talk a bit about in the next sort of episode. But then I guess the stuff that is more real-time or scheduled Things that I’ve got to do is the traffic generating things. The traffic doesn’t just generate itself. Obviously, ads are great, but you need to keep an eye on your ads and if you don’t, that’s bad. So yeah, for me it’s really important to have all the automation set up and then schedule or create content in advance that can be either scheduled or for ads, it’s like okay or no. I’ll test this, you know, in a few weeks time, or I’ll test this next month, or I’ll test this when I need to like. You know you’re an ads pro. You have more to say on that.
Speaker 2:
I’m sure you’d have tips for me on that, but that’s just. My thinking is, in terms of the traffic generation, I want to like I’ve actually already built out a big calendar that goes through March. I’ve still got to fill out April, but I’m wanting to try and get as far along as I can in terms of content, even in terms of my emails. So not just like Instagram content, but like I’ve got emails scheduled out for the next few weeks and I want to schedule out emails like those ones that go to my list that aren’t in automations. I’d love to schedule them out through April and maybe into May.
Speaker 1:
So, yeah, Solid and definitely touch on or share what you’re doing with ads. I feel like the listener right now. It’s like you know I’ve heard a lot from Quajo about ads, but I actually haven’t heard from guests about how they’re using ads, so that’s okay.
Speaker 2:
Okay. Yeah, do you want me to touch on that?
Speaker 1:
Why not? I’m actually intrigued.
Speaker 2:
Okay yeah, do you want me?
Speaker 1:
to touch on that, why not?
Speaker 2:
I’m actually intrigued. Okay, don’t judge me. Okay.
Speaker 1:
Your ads are on, and so I’m just going to put the context out there that if they’re on right now they’re profitable yeah, they are profitable.
Speaker 2:
Yeah, okay.
Speaker 1:
I’m not just burning money for the sake of it.
Speaker 2:
So yeah, the thing that I’ve really been focused on the most is those like low ticket offers, so SLOs. At the moment I’m not running any freebie ads. I know I need to be, so I’m hoping to set up some of those in the next week. Let’s say, but my low ticket offers, like that, I get an immediate return on ad spend with that and I mean I could look at the data right here, so ask any questions you like.
Speaker 2:
Okay, what is it called? Yeah, so I have. So I have two that I’m two different like offers. One is my 52 email templates. These are actually templates. There’s a story about this, I don’t need to go into it all, I created these as like prompts.
Speaker 2:
I think it was 2018 or again, way back when I created that initial email marketing program. So that was one thing that I thought, oh, what do I have that I could sell as a low ticket offer, when I thought, you know, this could be a good entryway. Turns out it worked quite well. Interesting fun side note fact I originally in the messaging called them prompts and they were just prompts. They weren’t actually. They were like this it was great, but it was, you know, for seven dollars and they didn’t convert that well.
Speaker 2:
And then I was thinking about the messaging and I turned every single one into a template and then I called them templates and they’ve converted great ever since, because I mean, 52 templates like it’s actually 52 templates for seven dollars is kind of a no-brainer. So with anything that I have been, like testing with ads and stuff I’m just thinking what’s a no-brainer? So with anything that I have been, like testing with ads and stuff, I’m just thinking what’s a no-brainer? I just want to bring people into my world and if that means giving away all the value, let’s go. So so that’s one of them, and then the other one that I’m doing is actually a course launch planner.
Speaker 2:
I mean, I like, um, you mentioned I’m a funnel strategist. I worked in the past you know copy all the launch things with clients, coaches and course creators. So I sort of put together when I’ve created like strategies for people, all of that stuff. So I put together the sort of guidelines that I would give people in terms of creating their own launch strategy into a planner. It’s 90 pages, it’s super comprehensive, it’s like what you would get in a course but it’s in a planner. And again, that’s $7. That one is actually quite, quite profitable. And then with each of those I have like a bump offer and an upsell offer and things like that.
Speaker 1:
So, yeah, okay For 50 something that I feel like listener, please listen, because, yeah, you’ve heard me talk about this, but here is someone like right here, who’s not me, who has achieved the Holy grail of running profitable ads to a low ticket offer, and I was just in interview Elsie. Why am I saying Elsie? I have a friend. No, it’s not fine.
Speaker 1:
At least I have a friend who her name is Elsie, and she is from Taiwan but grew up in Belize and she goes to church with us here in Mexico. And actually I’ll keep the tangent short, but her and her boyfriend sought out me and my wife because we got married and then moved overseas right away a month after we got married. And then they’re thinking about doing the same thing, except for he’s from Mexico and she’s really from Taiwan, and they’re thinking about going to Ireland. And I have sitting on my phone a text message because I was introducing them to a book that basically helps people from different cultures learn to understand each other, and so that’s where Elsie is popping out of my brain and it doesn’t help that, like your name is at least two, but I do remember and know your name and there was a tangent.
Speaker 2:
So back to your profitable so if I touch on the first one 52 email templates that’s the one that I kind of got like working first because, again, it was I created. I came up with that concept after I’d launched the membership last year and then I wanted to bring new people into it, not just people already on my email list. So I was like got this thing 52 email prompts, tweaked and played with. It worked as templates started converting, bump off. Ah, I think it was like an alt, I can’t be sure it was something like an ultimate welcome email sequence or something like that, but that, whatever it initially was, it didn’t convert as well as I would have liked.
Speaker 2:
So again, I just asked myself what can be the most no brainer offer? And honestly, it’s like it’s just. It’s just it’s thinking very differently. Because when you’ve been a service provider and you’re charging $5,000 plus for your services to write a sales page and then you’re like giving away templates, you know for $37. It’s like a big switch in your brain. But you know, for 37. It’s like a big switch in your brain. But you know, again, there’s a service they’re getting you. So but I had to just ask myself what would make this a no-brainer offer. So I made this bundle, so it’s an ultimate email marketing bundle. It includes a welcome email sequence, a re-engagement email sequence, a sales email sequence and it includes a pre-launch sequence. So it’s literally four email sequences as well and that’s 37. That converts pretty nicely. Looks like 35 whoa, that’s nice.
Speaker 1:
Okay, I mean I call it like 15 to 20, but pretty standard for an order bump. So if you’re converting 35 and I’m yeah I don’t want to assume, but are you running your ads to cold traffic for this?
Speaker 2:
Yes, yes, and then I do have like a lookalike is cold still, I guess, and then I have a warm as well, but yeah, yeah, it’s to cold traffic, so that actually really helps make it profitable. That was the piece that I just really wanted my order bump to convert super well. And then, oh my gosh, I’ve got something exciting to share about the other one. But then I have the upsell, the upsells and membership. Now that one does not immediately convert as well as I would like, I have testing different things. I’m currently testing like an annual offer. It like only converts it maybe two to 3%, like on that upsell page, which is not good. It’s still profitable regardless. I bring people into my world, they do warm up and I know that they convert like, say, six months down the track. But I’m working on just like testing different things to get them, to get them into that offer or if it’s not the right offer, I’ll change that. So but regardless it is profitable, which is nice. And then my other low ticket funnel, like I said, is that course, course launch planner. That one is like really going very beautifully right now and then it’s. I’m trying to find it so I can tell you the data on its conversion rate. The conversion rate, like on the initial offer, is about nine to 10%. Yeah, 9%, and then. But the bump conversion rate is so fun, it’s, oh my gosh. I think it went up to it was like around 22% and I wasn’t happy with that and it is.
Speaker 2:
The bump is a. It was a pre-launch email sequence and then I thought, oh, you know how can I make this even more no brainer Again. I made a pre-launch, made it a pre-launch bundle, so it was like email sequence, like these Instagram prompts, like just all these different things in a little bundle. I increased the price. The conversion rate went down to 12 because I was like it should be 37 for a bundle, and then I was like, okay, again, asked myself, how can I make a no-brainer? I decreased it back down to 27 and kept it, as with all the things, and it started converting at 50. What? Yeah, and this is just in the last week and a half, so I’m watching it, but it is. It is yeah, and this is just in the last week and a half, so I’m watching it, but it is.
Speaker 1:
yeah, it’s really yeah, Wow, okay, that’s encouraging. I don’t have an order bump that I wrote ads to. That converted 50%. My gosh.
Speaker 2:
Yeah, literally 50%. I’m looking at it right now, from the last week, from like 12% to 50%, and it was just a price change. I mean, it’s always like the tweaking I’m so interested in that. And then I have a one-time upsell, which is a launch copy bundle, so it’s like a sales page template and then you know sort of launch sequence and that converts. Fine. It’s something like something like yeah, 6%, I’d like it to convert, convert higher, but I’m playing around with that too. All to say, though, it’s profitable and it’s pretty cool to be able to bring people into my world while I, like I, actually make profit every single week from these funnels. Yeah, okay.
Speaker 1:
So if I may ask some questions, because, I am quite impressed, honestly, by the conversion numbers on your sales page and then the order bump and the upsell, especially the launch planner. Can you explain your strategy for targeting warm and cold audiences, because you mentioned that you’re doing both and I think the listener would like to hear that.
Speaker 2:
I know I would sure, well, I think I’d actually, in saying that, had turned off a warm one which was converting well, and then it kind of died. So I think it needs new creative. So I will say that.
Speaker 1:
I’m not always the best.
Speaker 2:
Yeah, I’m not always the best at refreshing things as fast as I can, and I feel like that’s where, like, the ads manager thing is amazing.
Speaker 2:
Because there’s a business owner, you’re running all things, but yeah, so yeah, at the moment that one is turned off, but it was actually doing really well. But I do. I am targeting like three different audiences it’s like a coaching one, one’s like a software interest and the other one’s a look-alike audience, which is that’s been going quite solid, yeah do you like to use a lookalike of your email list?
Speaker 1:
lookalike of your instagram followers? Like what lookalike is your go-to?
Speaker 2:
yeah, lookalike of email lists, lookalike of purchases, lookalike of, like people who’ve I think I do people who’ve engaged with my instagram account in the last like 180 days or something like that. Yeah, I think I think so. I think so without opening it. That’s what comes to mind. Yeah, okay, definitely email list and purchases of that particular product.
Speaker 1:
So my next question is you had mentioned that you should turn on your ads to your free lead magnet. Tell me.
Speaker 2:
Yeah, yeah. So actually what I did I used to have and this was going pretty well. But I just find that SLO works better. But mind you, long-term, you know, freebie you can probably bring in more people who will convert, maybe down the track more, and I know that people who got okay, I’ll tell you what the freebie was. It’s a welcome email template. I know that the people who got that and I track like people who come into my membership so many people come into my membership got that freebie which you know I still promote organically. I just am not running ads to right now. But even if they came from ads, they will convert into the membership, say, in like four months, six months, nine months time. And I could see that so many of them had gotten that free welcome email template. So that’s what I was running. That’s what I will probably run again.
Speaker 2:
I was running it as a with the tripwire of the 52 email templates behind it. So my I ran it two different ways. I was doing like lead formats and then I found the quality was just frustrating to get like quality leads who would even open the emails. And then I was running it with like a sales goal, I guess, but with it with the tripwire on the back end. I’m not sure if I should just run it for leads and keep a trap tripwire on the back end, if that would be cheaper or I don’t know, because my whole thinking was I want to make sure I’m attracting people who will buy, but did you say that you were running at first using Meta’s instant forms, or I was?
Speaker 2:
I’ll tell you why I was doing that. Yeah, because I use show it and convert kid and for some reason it wasn’t tracking. And I know other people have the same problem that with show it. Your you know, if you were doing like leads to website leads, it just it wasn’t tracking, so I just I couldn’t but I have heard that that may have been fixed or, like, I know someone who’s created a new pixel and then the new pixel started tracking.
Speaker 2:
So I don’t know if that was like a meta issue or show it issue or what, but it just wasn’t like tracking properly. So that’s why I was running it would only track if it was a sale, not a lead. Does that make sense? Like yeah, it’s super weird, but yeah yeah, that is super weird.
Speaker 1:
Okay, so you started using instant forms, or I just call them lead forms, even though, if you look, inside of meta ads manager and then you switched, or? Or did I?
Speaker 2:
no, no, I started running them for my website, and then it wasn’t tracking properly, so then I just started using instant forms okay, cool yeah, and the lead quality. You know, maybe I need to be more patient, maybe they just take longer to convert. That could be it. But yeah, the lead quality was frustrating and I’d like to get a return on my ad send quickly, ad spend quickly, although I I know you know it’s still valuable in the long term, etc.
Speaker 1:
I like how you also said, though you noticed that the people who were converting into your membership many of them had downloaded the lead magnet previously.
Speaker 2:
Yes, and those. But those people had come from I was running like a sales campaign yeah to the, to the web, to my website, with the 52 email templates as a tripwire. So it didn’t matter whether they ended up buying that or not. I just knew that they had downloaded that, yeah, which is which is interesting.
Speaker 1:
So you’re referring, then, to the ads to the slo funnel or the 52 email templates. No, there were ads to the SLO funnel for the 52 email templates.
Speaker 2:
No, there were ads to the welcome email template. But the sorry. The goal on Facebook was to run like a I don’t know what it’s called now a sales campaign, a conversion campaign, because I ultimately wanted them to purchase on the tripwire page. Do you know what I mean?
Speaker 1:
I do now. This is intriguing. So you’re running ads to the lead magnet right To the free lead magnet with a tripwire on the thank you page, and you ended up experimenting with different objectives.
Speaker 2:
Yeah, yeah, yeah.
Speaker 1:
Okay, and so you’re saying what’s working now is that you’re using the sales objective. Yes, dear listener, please do not DM mem me say, queen joe, you say always use leads objective for a free lead magnet. Oh no, we’re putting her.
Speaker 2:
we’re putting her instagram I’m not doing that right now. I’m not doing that right now, but that was my thinking. I don’t know it worked, but yeah, it worked um like I was tracking everything too, obviously, I think that is the biggest takeaway here.
Speaker 1:
I will go ahead and say that I’ve had a number I can’t think of more than two names out of all the clients I’ve had over the past three, four years that have done the same thing. Because and their thinking was the same and I, let’s see, inherited these clients isn’t the right word. The right word would be I became their ad manager after they already were running ads successfully in their funnel and they explained to me that, yes, they had used the lead objective, because when I see this in an account, I’m like why, are we using the sales objective for a free lead magnet?
Speaker 1:
You know I ask a lot of questions because the last thing I want to do is hop into an account that already has ads running and then mess it up, right. And so they said the same thing that they had tried. You know, their previous ad manager had tried the leads objective and it was converting okay. But then they wanted to try to get more sales of the tripwire offer and they experimented with the sales objective and, most importantly, they tracked the data. Yeah, so right on, Okay.
Speaker 2:
I don’t know. But now that I’ve heard that, you know, maybe I can get a little fix going on with my website and get the leads tracking better. Like, I’m going to try and do that again. I will try the leads objective again because, again, like I said, I actually couldn’t track that, it just meant I was not working. So that’s also one of the reasons why, yes, I was running that sales objective because I was like it’s the only way it works apart from running instant form. So I feel like I didn’t have that option to just do leads to my website and get that tracked nicely. So I’m going to try a few things and see if I can get that going and just like test that again. But we’ll see. But I mean, I know anyone who gets this particular freebie. Again, it’s like tracking data whether they get it organically, whether they get it from an ad.
Speaker 1:
They do make up a lot of the people in my membership event who join eventually. So that’s it. Yeah, interesting. It’s obviously a nicely aligned um offer, which is important. It’s absolutely important to do that. This is so cool. What’s another question I had? Oh, so, anecdotally yes, datally and anecdotally I have a client who we actually, last August, looked at the ad spend and we shut off her free lead magnet because she has still has, as of today, profitable funnel, powered by meta ads, of course. And so we decided you know what, like, we’ll just grow the email list with buyers. And so we kept scaling up and scaling up ad spend straight to the self liquidating offer funnel hers is, hers is. It doesn’t start with a seven dollar offer, it starts with a 67 offer.
Speaker 1:
Oh, cool and then currently we’re using a not she doesn’t have an order bump. Actually she, she would be the exception to the rule. Usually, like I say you must have an order bump, actually she, she would be the exception to the rule. Usually, like I say, you must have an order bump and an upsell. She uses shop of shopify and so she has a pre-checkout offer, not quite an order bump. That’s 17 and it just worked yeah nice it just.
Speaker 1:
It just works. Not as well as yours, though. Most of her profit just comes from the initial sell and, yes, her uptake on her order bump.
Speaker 1:
Let’s just call it an order bump yes it’s pretty low, like two super low, so she’s still working on that, but it’s quite profitable because we’re growing her list that way and I didn’t ask you how much you’re spending on ads each day, but, like with her, we’re right almost at $400 a day yeah, I, okay, I was last month and then I reviewed some things and then this month’s actually a bit lower.
Speaker 2:
At the moment, it’s probably like almost like around $150 a day. I think I was testing some new things and then I cut them because things were not working as well. So, yeah, yeah.
Speaker 1:
Yeah.
Speaker 2:
Yeah, I want to tip typically if you’re like when things are moving where, yeah, around, around that number. But look, I’m still learning lots of that ads. It’s working If it works, it works, yeah, yeah, yeah.
Speaker 1:
No, I mean, I’m still learning about ads, like it’s. It’s always learning. Like, no, I kid you, not Like I say that and I laugh, but I actually just went and hired a one-on-one coaching session, another ads manager to coach me, because this ads manager focuses a lot more in the e-comm space.
Speaker 1:
I define e-comm as lots of products you know, like 20 or more, usually physical products. So I have a good number of ads clients and it’s not quite a secret. But, like, the way to have an ad client forever is to work with ad clients that have like low ticket offer funnels right, because then we’re not just running ads something free, but we’re generating profit and it’s very easy to see like, oh, the ads manager can manage this huge budget and generate this profit. It makes sense to continue paying the retainer fee and so. But I just have been feeling like my retargeting game needs to just be leveled up, and so I was like who better to hire to teach me the latest and greatest like retargeting secrets? Because, just like my students, I always update my course, because meta ads manager is changing all the time, so are the best practices. Those are always changing too. And so, yeah, I just hired somebody and our consult is next week and I’m going to learn everything I don’t know about retargeting and then apply that to my clients. So we’re always learning.
Speaker 2:
Yeah, that’s it. I think, like when you’re running your own ads, like I am, it’s like you’ve got something that works and then something changes. You know, or it’s you know, oh, what’s the best practice? It’s always that question, so you’ve got to really keep a pulse on it, and it’s not easy, but it’s I mean, it’s worth trying to understand for yourself for sure.
Speaker 1:
Yeah. So I have one more question which I’m super curious about. Before I ask that, though, have you tested out or tried any of the Advantage Plus creative options? Do you have favorite ones? Do you just leave them all on, you know, like the video filter, the touch-up one? Do you have any favorites? Do you use them? Do you avoid them?
Speaker 2:
I use I use like one or two of them. Um, I don’t know if I should use more. I’ve used more in the past and I was like, ah, I don’t know if I should use them all. I’ve heard you talk about them before, though I’m trying to see which ones I do use. I know that I I like the music one. I don’t know why. I just like that when it has music for a static post, because I feel like when a post has music, I stop and look at it. So I don’t know, maybe it’s bad, but that’s one that I was testing. And then what else?
Speaker 1:
I’m going to. While you’re looking and searching I misspoke Advantage plus creative is what I was referring to and while you’re looking for the listener’s benefit. So I’m just looking in the client account. But I can see visual touch-ups, I can see text improvements, I can see video effects, I can see enhance CTA and they’re always so sneaky they have some hidden below. I can see relevant comments and there’s some other ones too. So yeah, I’m curious.
Speaker 2:
For a lot of mine. I think I have visual touch-ups on. Okay, here’s the funny thing. I have seen this happen before when I have like initially chosen the creative and I’ll choose, I don’t want these on, I don’t want these on and then I go back and I’m like why they aren’t? And like it weirdly sometimes right, do you see that? And right now I just saw that I mean it’s converting, it’s fine, whatever, but like why is that on? So I’ve got visual touch-ups on. I have enhanced cta on for one of my ads. I usually turn that off, though, because I don’t. I don’t like that, unless I mean I’d be curious to hear your thoughts on that, because I just thought that’s a bit. It’s deciding for me, which can be good and bad, but I don’t know, I don’t have site links. I don’t really understand that. Relevant comments no. Text improvements no. I’ve had that before.
Speaker 2:
And then it just did something weird and I was like no I don’t like you deciding how to use my copy, but that I mean again, it’s everything’s testing. So but visual touch-ups, yes, especially for I think like because I run a few like reels types of ads and then it kind of like resizes it and makes it fit nicely yeah, not too fancy.
Speaker 1:
I usually only maybe do it like a couple of these hey, that’s, that sounds exactly what I’m doing in client accounts and you know, like it’s just, it’s just testing. I usually test through ad copy first and then I test through best ad copy and visuals and I like what you said about how you’re just not comfortable with having meta take bits and pieces of your ad copy and jumble it around, especially because, you are skilled at ad copy and the way you wrote it is the way you’d like it to appear right.
Speaker 1:
So much for text improvements. I will say, though, that after I test ad copy variations, and then visuals and headlines, I usually jump and just start testing different advantage plus creative options, one by one, to see if I can get a better result. And, in line with what you were saying, almost all the time now, by default, I’ll just turn on visual touch-ups and relevant comments. Well, relevant comments all the time.
Speaker 2:
Visual touch-ups why, relevant yeah, why relevant comments?
Speaker 1:
because I have never done that one oh, it just puts what it thinks would be the best comment. Like it shows it at the top so to speak.
Speaker 2:
Yeah, so someone’s? Oh, this is amazing. Blah, blah blah. This is great.
Speaker 1:
Yeah, that’s the only reason. But I guess the very specific answer is that option being on has outperformed other options that were on by themselves, so much that it’s just like default for me now, and same for visual touch-ups. But I would encourage you, try it, because I have some clients who, through testing, I leave on the text improvement option too and that one is performing better. Not on all accounts, it’s definitely the exception when it performs better, but it actually does, and I’m still I’m getting comfortable with yeah let it go and let god know the brawl jokes that anybody who?
Speaker 1:
goes to church will understand, but but let it go and just letting that one adjust yeah my well-designed ad copy, as it pleases, or the headlines, but yeah, that’s. That’s what I’m seeing yeah, cool very interesting fun. I I don’t think I’ve gotten to like nerd out with somebody who’s running a successful like self-liquidating offer, like low ticket ad funnel ever you.
Speaker 2:
I think oh really first person yeah yay, here I am thinking everyone’s doing it.
Speaker 1:
I don’t know no, no people doing it, but I’ve never got to talk with somebody who’s?
Speaker 1:
doing it and actually talk about it. Yes, usually we’ll mention it before we hit record and then we go into whatever we’re going to talk about. But I think actually, dear listener, if you’re watching on YouTube or if you’re just listening watching on YouTube or if you’re just listening, please leave a review or just DM me and tell me if this kind of thing is more useful, because I know plenty of people who are running successful, even themselves, low ticket offer ads, funnels, and I can easily bring more guests like Elise on. So my last question yes.
Speaker 1:
And this is purely a lifestyle question. But once I get my clients like ad funnels, profitable to low ticket offer, I say hook up your favorite credit card. You know that fits your lifestyle. Me, I use TravelPoint. I have another client who they just use the money back thing every year because they live in the States and they just like that money back option. And another client has a hotel card for their favorite hotel chain. What kind of credit card do you have hooked up to your?
Speaker 1:
ads now that you’ve unlocked the infinite money glitch, so to speak.
Speaker 2:
Yeah, it’s a fun question, Okay. So I just have one. That is like airline points now and I’m like we’ve got I mean it’s not just rads, but I’m like we’ve got half a million points and nowhere to go because we have nearly three kids, but they’re not, they don’t expire. So I’m like let’s keep saying to my husband we can have the best trip when we go on our trip or when we go away by ourselves, for, like, we’re gonna fly business, it’s gonna be amazing, but yeah, so airline points or we can fly the whole family.
Speaker 2:
Now I’m like we could go, you know to. I mean we live in australia, we go to like sydney or melbourne or somewhere like even domestically, and we could fly all of us and it’s really fun. So I mean we have have not done much of that because, again, little children, but it’s fun it’s nice to just stack it all up, and one day it’ll be awesome.
Speaker 1:
Yeah I mean with with this much. Well, actually, no, you have a one-year-old still, right yeah, he’ll be.
Speaker 2:
Yeah, he’ll be two in a couple months. Yeah, yep, but he can he’s a lap child.
Speaker 1:
He goes for free on the airplane, I know yeah except I’m 37 weeks pregnant, I’m not going anywhere. Maybe there’s not much lap left for your one-year-old.
Speaker 2:
No, there’s not. I’m not. I’m like get off of me. No, you’re not going anywhere.
Speaker 1:
Well, this has been an insightful episode. Thank you for sharing behind the scenes of your low-ticket offer funnel.
Speaker 2:
My pleasure. Yeah, I love diving into this stuff. I love diving into this stuff, I love learning out on it and I’m just crazy about tweaking things and making them better. So, yeah, it’s fun.
Speaker 1:
In the next episode, dear listener Mia Lees, we’re going to talk about funnels. Funnels are a science and an art, and who better than a guest copywriter to share what she sees as working the best in email funnels? And that’s going to be the next episode, and so until the next time you see me or hear from me, take care, be blessed. Thank you for being here, elise, and we’ll see you in the next one. Bye.
