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Let’s talk about a common mistake in Facebook and Instagram ads for low-ticket offers. If your ads aren’t making a profit, your sales funnel might be the problem.
- Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17!
- Visit The Art of Online Business website for Facebook Ads help
After managing millions in ad spend, I’ve learned that without an order bump or upsell, you’re leaving money on the table. Adding the right order bumps and upsells can increase your revenue and make your ads more profitable. They turn a single purchase into multiple sales, helping you get the most out of every ad dollar.
I also break down some strategies to optimize your funnel and make every ad dollar count!
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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:
Speaker 0:
If you are struggling to run Facebook and Instagram ads to your low ticket offer profitably, it could very well be because you’re making this mistake that I’m going to outline in this video for you. I’ve seen plenty of clients make this mistake and I’ve coached them through it and thus had profitable results. By the way, my name’s Quajo. I have run over three and a half million dollars maybe closer to four million dollars of Facebook and Instagram ads on behalf of clients for the better part of five years, since the pandemic and slightly before Now. Here is the issue when you have a low ticket offer and I’m assuming you’re pricing it correctly in between 17 and $57, you need to make sure that the offer has an aligned order bump and an aligned upsell. Here’s the problem. If you don’t have that order bump or upsell, you are leaving money on the table because, statistically, if you’re doing it right, anywhere from 10 to 20% of people and this is to cold traffic, by the way who get your low ticket offer will also get the order bump, and then another five to 10% you know 15 if you’re doing great will also go ahead and get that upsell too. So if you don’t have the order bump or upsell, then how much money are you going to miss out on? Let’s say you have a $37 offer but then you have a $17 order bump and then you have a $167 upsell and you can quickly do the math and see that you gotta get that order bump and upsell. So let’s talk about this in a little more detail to give you some ideas of what kind of order bump or upsell you could have.
Speaker 0:
Now. A low-ticket offer sits at the beginning of your funnel and should bring people the beginning of your funnel and should bring people in further into your funnel so that they experience the win, the help that you’re giving them in that first program and that they’re ready for your main offer. If you will, this could be your mid-tier offer or even your high ticket offer, okay, so on the low ticket offer, when you think about an order bump, you need to be thinking about what could get somebody the result that your low ticket offer offers faster or make it easier to get that result Now. The upsell could be a limited time discount on your mid tier product or it could be another related product where you’ve done the homework and realized if somebody got this first low ticket offer, then they probably also have this additional need. I’ll use my own low ticket offer as an example, okay, and then I’ll give you one example from a client who, of course, will go unnamed.
Speaker 0:
I have an offer it’s called the Ad Testing Cheat Code, and it is my Olympic gold medal framework that I use for every client to lower their lead costs as low as I can while still getting them high quality leads. It starts off with teaching you how to methodically test ad copy versions and then versions of visuals, and then go into headlines and audience testing, so on and so forth, and it also lets you look over my shoulders, so to speak, as I do it real-time in client accounts, so you can see me and thinking through the process as I do it for clients and kind of bob and weave or dodge the curveballs that’s a better analogy that Facebook and Instagram ads throw at you, because it’s never perfect, the going is never smooth, and you have to learn how to adapt. All right, that is my low ticket offer. It is $17, discounted down from $37. That link is in the show notes below there. You’ve seen it Now sitting as an order. Bump on that offer, though, is can you guess, it’s a 2x ROAS return on return on ad spend ad copy vault, because it occurred to me if somebody wants to lower their ad cost, they might be stuck writing good ad copy. So why don’t I look at the you know really good performing ad copy that I’ve written for clients over the years and templatize some of it and let the person who buys the ad testing cheat code also get that if they need help with ad copy, Boom, simple order bump that makes it easier for them to attain the result that my low ticket offer has, right.
Speaker 0:
And then what is the upsell? In this case it’s just another product that also makes dropping your lead cost super easy, In this case having good graphics that look good. And so I took some of the highest I think 23 of the highest performing graphics from you know past client accounts, and I made them generic so you can’t, like you know, tell the client’s business, but that you can plug in your own branding, your own logos, your own images and your own brand kit into those graphics. And then, if you suck at Canva, I even gave you a little tutorial about how you can manipulate the graphics and the layers and everything and basically, in like 15 minutes, come out like a pro, or at least good enough to generate some good graphics for yourself, right? And so somebody goes from wanting to lower their lead cost who could be stuck at the ad copy level required to get low lead cost? Or maybe they’re also looking at the upsell because they just feel like they’re not good at making graphics for their ads. Those are all related and thus I can help somebody in multiple ways that are aligned. My business benefits, I benefit, and then that person also comes away with the things they need for ad success.
Speaker 0:
Alright, so here’s my client example, right? So this client in their niche has a pricing calculator that helps their customers assess the financial viability of the type of projects that this client works with them on. Okay, and that’s $27. Now, as an order bump, for $17, the client has a pricing fundamentals webinar, and that webinar is packed with a bunch of insights that boost profits for the kind of projects that this client specializes in, and then also has real life examples of how they use those strategies to boost their profit in their own specific project that they have been working on and doing quite well for themselves over the past years.
Speaker 0:
Now, as an upsell, they have a program that is named the something, something, something accelerator, and that program is for the person that wants to start a project that this client of mine specializes in, and this person would want to start that project and be successful and complete that project and thus open that project up for business and start making money as soon as possible.
Speaker 0:
So you see the alignment there from pricing calculator for the project’s viability if it can actually make money and all the factors that need to be considered and how to calculate those out, to a mastering the financials kind of webinar, with as an order bump with insights on how to make money with that project right, Plus real life examples about how the client is actually making money on their own project.
Speaker 0:
And then the upsell is a higher ticket accelerator I believe at $197, which that’s like a limited time discount in this case, and that helps the customer who buys it go ahead and go through all the steps necessary to complete that project in as short as amount of time possible, while making sure to get everything right so they can make the most type of money or the most kind of money.
Speaker 0:
And this, if you don’t have it yet for your low ticket offer, is definitely one of the foundational things that you have to put in place, because your average order value, as in the average amount that people spend with you, will immediately go up if you do your research and have an aligned order bump and then an aligned upsell, Because, again, 15% of people that get your core offer or the main offer should also get the order bump and another five to 10% can get that upsell, and that is what can usually make or break in this case. Make your Facebook and Instagram ads that you’re running to a low ticket offer funnel actually work profitably for your business. And when they do, congrats, you have unlocked the holy grail of Facebook ads. You get paid to add qualified leads who’ve already bought from you to your email list, and it’s a great thing. Until the next time you see or hear from me, take care, be blessed and I’ll see you in the next one.
