#143: How to Setup Your Facebook Ads for Success (June 2017 Edition)

On today’s episode of The Art of Paid Traffic podcast, I dive into:

How to Set Up Your Facebook Ads For Success — June 2017 edition.

My goal with this episode is to give you a roadmap for navigating your Facebook ads setup in Power Editor so that you’re giving yourself as much chance as possible to succeed out of the gates.

This is a step-by-step walkthrough including…

  • What work you’ll want to do before even setting up your ads.
  • Which options to be testing at the Ad Set and Ads levels — including what to be optimizing for, which Placements options to choose, budget, targeting, etc…
  • We’ll also discuss how to integrate split testing into your setup.

In addition, you’ll also learn:

  • Why you must be clear about who you want to attract with your Facebook ads and why you should be segmenting audiences
  • How creating one blanket ad to everyone that you are targeting won’t lead to success with your Facebook marketing
  • What effect Facebook’s frequently changing ad policies will have on your copy
  • Tips for coming up with your ad targeting strategy BEFORE getting started with your campaigns
  • Landing pages, pixels, and more…

Since this is a very “visual” episode, I’ve put together a PDF roadmap for you that outlines step-by-step everything you’re going to learn today, which you can download either by texting ‘AOPT143’ to 44222 OR clicking the image below:

ADvantage Plus

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  1. A Group video coaching call (face-to-face on Zoom) with me each month
  2. A bonus Group coaching call each month with a subject matter expert
  3. 2 two-day group Live Events in San Diego with me
  4. Ticket to attend both of my FBA Live workshops (multi-day training/implementation workshops in San Diego in December & May)
  5. Private Facebook Group

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**The deadline for applications is June 30th, 2017!

Links & Resources Mentioned in this Episode

Create quick, high-converting landing pages with LeadPages

The Critical Work Needed for Successful Facebook Ads

Facebook Ads Case Study: Behind-the-Scenes of A 6-Figure Product Launch

Facebook Ads Objectives

Click here to learn more about ADvantage Plus

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Other Episodes You’ll Like

#142: [Case Study] How to Scale An Automated Webinar Sales Funnel with Grant Baldwin

#141: How to Hack Facebook Ads Social Proof to Show More Likes, Comments, etc. (+ Other Q&A)

#140: Facebook Ads Strategy for e-Commerce & Physical Products with Steve Chou

#139: [Case Study] How a Kickstarter Campaign Raised $441K (3x Goal) with Facebook Ads

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