It’s been awhile since we’ve talked about copywriting here on The Art of Paid Traffic — how to write better ad copy, copy for your sales pages, emails, opt-in pages…
Well, that changes today because I’m pumped to welcome my friend and copywriter Kira Hug to the show.
Kira is the host of The Copywriter Club podcast and an amazing conversion copywriter.
These days she focuses on launch copy, but as she says, all types of copy are about storytelling and getting the sale (while tracking results)…
In the episode today, she reveals her three-step process for writing high-converting copy and shares the importance of finding out what your ideal customers are saying about your niche.
You’ll Also Learn:
- The first thing to do before writing any copy
- Where to find out what your ideal customers are saying about your niche.
- How being honest and revealing with our copy allows us to connect with our customers – and why “weird” isn’t necessarily a bad thing!
- Ways you can survey and interview your audience to really hear what people are saying
- What the 5 levels of awareness are, which level most of your customers are likely at, and how to write for them
- What “sticky copy” is and why it’s important
- Why thinking through the channels that you’re writing for is crucial
- What to look for when hiring a copywriter — 3 questions to ask, including one question most people aren’t comfortable asking…
You’ll notice this episode goes a bit longer than our usual ones, and that’s because it’s jam-packed with useful information that you can immediately start using in your business today.
I hope you enjoy this episode of the podcast and gain as much as I did from my conversation with Kira Hug.
Want My Help with Your Facebook Ads Strategy?
If you would like my personal help with your Facebook ads strategy, I’m pumped to announce I’m doing another live event in May, here in San Diego.
This is my FBA Live event which is limited to just 40 people.
FBA Live is a 3-day intimate workshop experience where you’ll learn cutting-edge online business building strategies, tips and tactics that are working right now to grow and automate your business.
This is an opportunity to IMPLEMENT, with the help of our team, your Facebook ads strategy to grow your business.
My team and I will be personally helping you — looking over your shoulder — to make sure you’re walking away with an active, high converting campaign.
You’re going to walk away from the event with stuff DONE… the RIGHT way.
We’ll help you discover the blind spots, the things that may be getting in your way of effectively marketing your business online, and fix them on the spot.
At FBA Live you’ll also have rare access to and learn from some of the smartest and best online entrepreneurs around — people like Amy Porterfield, Pat Flynn, Jasmine Star and more…
You’ll be surrounded by other like-minded entrepreneurs who are trying to grow their business, just like you.
To learn more and secure your spot, go to rickmulready.com/live.
Links & Resources Mentioned in this Episode
Kira’s website: KiraHug.com
Great resource for hiring copywriters: CopyHackers.com
Listen to Kira’s podcast all about copywriting: TheCopywriterClub.com
Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you\’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.
Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Other Episodes You’ll Like
#135: YouTube Ads: Anatomy of High Converting Videos with Tom Breeze (Part II)
#134: YouTube Ads: How to Set Yourself Up for Success with Tom Breeze (Part I)
#133: Case Study: How a Veterinarian Has Created a Thriving Online Business with FB Ads
#132: What to Do When Your Facebook Ads Aren’t Working (+ Other Q&A)