Strategy Sessions: Improving Facebook Ads Targeting, Relevance Score & More with Liat Siegel

This is another bonus Strategy Sessions episode where I’m going to take you inside a Facebook ads strategy call with one of my students.

This is a call with Liat Siegel who is an interior designer working with local and residential design, commercial design, she also helps real estate agents with staging, and she’s also working towards working with boutique hotels on improving their interior design.

This strategy call focuses on how she’s trying to use Facebook ads to reach real estate agents to give them value around staging homes that they have for sale.

Specifically, we dive into improving her targeting, how to increase relevance score, the value of leading with great content, improving her ad copy,  amplifying content with Facebook ads, improvements for setting up her Facebook ads campaign, and more…

So we’ll jump right into all that with Liat, but before we do…

I’d love to get your feedback on this podcast, and specifically, I’d like to hear what you’d like to see more of — topics, guests, style of the show, frequency, length — any ideas you’d like to share with me, I’d love to hear them.

To share your ideas and feedback with me, you can message me on Facebook at

When I asked for this feedback over the last couple of episodes, you guys have been really delivering, messaging me with some great ideas.

So, thank you to everyone who has already messaged me there on Facebook to give me your ideas and feedback.

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