Ready to master the art of crafting effective AI prompts? In this episode, we’ll share insightful techniques to boost your skills in tools like ChatGPT, Claude, Bard, and more. Discover how to create high-performing prompts, navigate potential challenges, and avoid bias pitfalls while retaining the importance of human review.
We’ll break down prompt structure into three key steps, offering tips on using them efficiently, and learn to create engaging, results-driven prompts. Join us to uncover actionable insights for crafting powerful prompts that drive your business forward.
In this episode you’ll hear:
- How to craft effective prompts to achieve desired outcomes while also avoiding bias and emphasizing the importance of human review
- The three crucial steps to crafting a great prompt
- How creating a prompt library can help you and your team
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00:00 — Introduction
11:42 — How to create prompts that effectively communicate what you’re trying to accomplish
04:11 — How to avoid bias
06:19 — Telling AI who you want it to act as
07:10 — Giving context
10:03 —Giving instructions
14:55 —Creating a prompt library
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All right. You all welcome to today’s episode, quick tip Friday episode here on the show. And what I want to do today is do an updated episode for you for the one that I did back in April about improving your prompting in tools like chat GPT or Claude or Bard or what have you, because so much has changed, right.
Over the last several months. And I’ve also learned a lot more big shout out, by the way, to the biggest source of where I’ve learned so much. About AI and tools and so forth is my friend and brilliant, brilliant mind on AI, Rachel Woods from the AI exchange. She’s also a former guest here on the podcast.
Also a little foreshadowing for you. Got a big announcement coming your way in the not so distant future with regard to Rachel and the AI exchange. So I’m just going to leave it at that. So, so many of us use tools like ChatGPT or Claude or Bard, and they’re great to help you come up with ideas, right? Or generate content for you.
But one thing, and there’s a lot of things I recommend starting to think about when it comes to AI, is using these tools and prompts to actually accomplish tasks in your business. Beyond just coming up with ideas or generating content for you. But today we’re going to keep it basic and talk about prompting to help you come up with ideas or generate something for you in the business in the Wednesday episode, coming up here, I’m going to expand on this conversation here and talk about workflows and automations in your business.
That you can do with AI and other, other tech tools, which I think is a really fun stuff. Right? So let’s get just the basis out of the way, right? Like what’s a prompt? It’s basically the input that you put into ChatGPT or another LLM, which is large language model, where you tell it what you want it to do or ask it a question or whatever.
Like that’s prompting. And it’s really an art. And this is where I see a lot of people miss out on big opportunities for great results when they’re prompting because you’re obviously trying to get the most accurate and relevant responses to whatever it is that you’re wanting, right? Well, a lot of people will put together a prompt, put it in there into, you know, say chat GPT and not be happy with the results and they’re like, Oh, this doesn’t work right?
Well, it’s a skill just like anything else to learn how to create prompts that effectively communicate what you’re trying to accomplish. Effectively communicate to chat GPT or Claude or what have you and so that’s what I want to help you here with today I want to kind of give you a structure when you prompt that can help you get the best results possible now there’s a couple of challenges that among many other that people face when when prompting chat GPT and You know, like I said, one of them is just finding the right prompt It takes a lot of trial and error to learn how to craft that prompt in a way that, you know, gets you something that’s helpful, that can get you something that you can actually use.
And like I mentioned, a lot of people don’t want to put in the time to learn sort of the nuances of Prompting. And if you’re going to get a benefit, if you’re going to benefit from AI and these tools going forward, you have to, it is a prerequisite that you learn how to prompt. I say that because right now in, in the not so distant future, you need to know how to do that now in the future.
I kind of think that a lot of the tools are going to exist where you don’t even have to create a prompt in there. You just tell it what you want it to do and it’ll do it. Right? But right now we have to know how to prompt. Another challenge is avoiding bias. A lot of these models can… You know, perpetuate harmful societal biases if you’re not prompting, you know, very carefully.
And so I want to encourage you that when you are crafting prompts, you want to be mitigating any kind of bias. And that means that you have to be. Aware and care about these things. And I know that if you’re listening to my show, you do. Okay. So that’s a, that’s another thing to be aware of. And the other thing too, that you hear so often is some of these tools will, you know, kick out an output to you that is just flat out wrong, you know, or just as makes no sense or factually incorrect or inaccurate.
And that’s really where it’s on you to. Be able to fact check and Rachel from the exchange likes to use the term. And I love this having a human in the loop, meaning all the automation is great and creating these workflows and the tech stack, if you will, but you still got to have an actual person in there checking things.
And as I mentioned in the last episode, what has not changed is that this is not a, you know, copy paste and that’s the end all be all. No, it needs to be reviewed. It needs to be checked, not only for accuracy, I mean, first and foremost, accuracy, but also like, is it how you would write? Is it, does it reflect you, et cetera, et cetera.
So those are some of the. Challenges and also what a prompt is. Now I want to share with you the structure of a prompt that is designed to get you the best output possible for what you’re trying to achieve. Now the first step is super basic and you’ve heard, you’ve all heard this I’m sure. But you want to tell ChatGPT or Claude or whatever what you want it to be.
Tell it who you want it to act as. So for example, when you go in the chat, GPT act as a world class online marketer who specializes in creating high converting sales funnels. So could you go right to a task, like right to asking it a question to accomplish something? Without giving it that sort of lead in and how you want it, you know, who you want it to be or how you want it to act, of course you can, but you are going to get far better results when you tell it what you want it to be or who you want it to act as.
So start there. I want you to act as a world class gardener. I want you to act as a world class veterinarian. I want you to act as an expert conversion copywriter. Whatever it is. So, sort of set the tone right from the start. The second step is to give it context. Any context that is going to be helpful for ChatGPT to know, you want to put here, next, right?
So, like background or your target audience. Or your voice, you want it to have the context. So again, you’re setting it up for success when it gives you results. I believe in the last episode there, I shared with you how to have it get your tone of voice, et cetera. So just to kind of recap real quick. If you have a podcast, if you do videos, you know, YouTube videos, if you do write blog posts, write emails, what have you.
You can tell ChatGPT to analyze, so if you have a transcription, for example, or a series of emails, you can have ChatGPT analyze that text for the, your tone of voice and your speaking style, et cetera. And then now you can put it into ChatGPT and it’s called custom instructions. So you can put your. Your voice in there or your target audience.
If you are always asking ChatGPT questions about your specific business, for example, so you don’t have to retype or recopy and paste that in there each time. So this is the context section. Any context that’s going to be helpful for ChatGPT or Claude or whatever to know. The next section, remember this is all within a prompt, right?
So the next piece of the prompt is the criteria. And this is really, I mean, all this is really important, but this is really, really important. Tell it everything that you want and don’t want it to consider when giving you the output. For example, in this example here, so tell it where you want the funnel to end up, like buying an offer, for example.
And, you know, be specific with what the offer is. You know, it’s my, whatever, AI coaching tool. That’s the final offer. But you’re telling it, giving it criteria. Maybe you want it to use a specific funnel framework. Tell it that here in the criteria section of the prompt. Maybe you’re writing sales copy, and you want it to follow a specific You know, copywriting framework, or maybe you’re creating a business plan or you’re trying to come up with new business ideas or what have you, and you’re using like the blue ocean framework or blue ocean concept.
Tell it that you want it to use that because again, this is, we’re trying to lead you to getting the best responses possible. And then in the final step of your prompt here, remember this is all one prompt. We haven’t even hit the button yet to get results yet. Next is the instructions. Now, this is where you simply tell it what you want to accomplish here.
This might be, you might also include, like, how many options of results, like, I want you to give me three different funnel options, blah, blah, blah. I want you to generate 15 email subject lines, blah, blah, blah, right? I wouldn’t put blah, blah, blah on your prompt. Tell it how you want the results. Maybe you want the results in a table, and it’ll give you results in a table.
Maybe you want it to then break the project down. So if you’re creating a funnel project from, from scratch, maybe you want it to then break the project down into weekly and daily tasks to accomplish that project and put those tasks into a table. You can do all these things. You’re telling it in this last step of the prompt, what exactly you want it to do.
So I’ll recap then real quick, tell it what you want it to be. Or how you want it to act as then give it context like your target audience, your voice, any kind of background information, give it criteria, tell it what you know, everything that you want and don’t want it to consider when giving you a response.
So in this, you know, high converting sales funnel, for example, maybe you tell it the goal of this funnel is to is for the user to purchase X. Or maybe you want it to use a specific framework, put it in the criteria section, and then the last piece is instructions. You’re telling it what exactly you want it to do.
Now, if you go through these steps, you do have the option. If you want, always you can then say before even, you know, clicking the button to put the prompt in motion. You can ask ChatGPT if it understands what you’re wanting to accomplish. And then you can ask it, you know, ask me questions for how I might be able to improve the prompt that I’ve just put in.
And then it’ll ask you some questions and you answer those questions. And then once it starts giving you the output, obviously you’re judging the results at that point. And you can then ask it to ask you X number of questions. Maybe it’s giving you three different final options. And you’re like, Ooh, I really like number two.
Well, you can have it ask you five questions about funnel. The second option with regard to X. So you keep giving it additional context. to continue to refine the output that you’re trying to get to, right? Because you might say, Ooh, funnel number two option that it gave me. I like that, but it’s about 80%. I think we can improve that.
So have it ask you more questions in order to improve that funnel and you can give it additional context and rerun that prompt. Again, the idea is to try to get you to a point, obviously, where you’re really happy with what. It has kicked out to you. Okay, now what I’ve just described here, you can totally do this straight inside of, uh, ChatGPT or if you go to Claude or Bard or what have you.
We can also get a bit more technical here. And say we’re going to use the OpenAI Playground where you have a bit more control over how you are setting the prompt up, for example. So you can set things like mode. The model, whether it’s chat, GB, chat, GB, T 3. 5, et cetera. And also the temperature, they’ve heard the term temperature.
So lower is less random, meaning like it’s very, very specific, kind of like just spitting back out to you what you’ve put in and then the higher, the number between that range is more. Sort of random and more creative and so but for this episode what we’re talking about here We’re sticking with as if you’re simply going into Chat GPT or Claude or Bart or what have you right if you’re like Rick I still have no idea what my prompt should be in order to Accomplish this task that I want it to do well tell chat GPT to be a prompt engineer And ask it what the prompt should be to accomplish X, whatever it is that you want to accomplish.
Tell ChatGPT to be a prompt engineer. So there’s the first step in the prompt. Tell it how you want it to act or who you want it to be. So if you’re completely lost on what should this prompt be, tell chat, you’d be able to be a prompt engineer and ask it what the prompt should be in order to accomplish whatever it is that you’re looking to.
To do. And then the last point on this, and I’ll wrap up here, highly, highly, highly encourage you to create a prompt. Library. This is another thing that, you know, Rachel has really talked about from the AI exchange is create that prompt library. So why do we do this? Number one, I would imagine that you’re using prompts over and over and over.
So if you are using chat, GPT to create. You know, SEO friendly articles that you don’t have to recreate the prompt every time. Hopefully, it’s just a copy and paste of the prompt and then you just sort of update it based on what specifically you’re looking for. And so a prompt library can offer that for you.
And you can create this in something as simple as Google Sheets. You know, I use Notion, and we have a prompt library set up in, in Notion, which is awesome. And the other thing that, that creating a prompt library does… is it allows your team to all access it, right? So access to the prompt library, which they can add their own prompts to it that they’re using.
Maybe they can go in and say, Oh, I’m going to use this prompt here for writing an SEO friendly article. And they go and they use that prompt. And then it didn’t quite get the results that they wanted. So they refined the prompt a little bit. Well, then they can go back into the prompt library and refine it.
So the team is able to access the library, update it, and then refine the prompts as they start using them. So create a prompt library, however you want to do it. Right. And the idea here. And, and this is where we’re going to get into the next sort of phase of this, meaning talking about work, like putting the prompts together to create workflows and automations, we’re going to dive into that a lot more in depth on, on the next episode, next Wednesday, creating a prompt library is the basis that is going to create a lot more simplicity in your business so that you can just keep going back to that.
Rather than having to reinvent prompts every time. So if you have any, I know I’ve thrown a lot at you here in a short amount of time, if you have any questions about any of this, just shoot me a, a message on Instagram at Rick mold ready. And I’ll try and answer that for you. Cool. Hope this was helpful for you.
As I said, this stuff’s changing all the time, but this. Specifically, the structure of a prompt is what’s been most helpful for me. And I think this is really going to help you improve your prompts so that you can be getting a lot better results, more along the lines of what you’re looking for. And hopefully I’ve given you some ideas about, you know, some of the things that you maybe hadn’t thought about, which you can absolutely accomplish inside of, you know, ChatGPT or any of these other LLMs.
Right. All right, my friend, that’s all for today. Thanks so much for listening. I’ll see you in the next episode.