Are you ready to hear marketing strategies that actually work and can lead you to 6 and 7-figures?
In this episode, I am joined by Shannon Matson, and we are diving into how to leverage Instagram to grow a business, how to launch, what the key to evergreen success is, the psychology of sales, and so much more.
Shannon Matson is the owner of The Social Bungalow, a company dedicated to helping female entrepreneurs market their expertise + structure their business for scale. As the go-to Online Business Coach, she teaches high-level marketing strategies designed to create wildly in-demand 6 & 7 figure businesses.
Shannon was in the corporate world of marketing before starting her business three years ago which really allowed her to gain experience in many different niches and business styles in the online world, so she has so much insight to share with us in this episode.
On Today’s Show You’ll Learn:
- The benefit of being specialty-focused with your program
- How to establish a content cadence for Instagram
- How much time and effort you need to put in to gain traction
- Understanding trending metrics on how your content is performing
- What you can do to easily navigate sales in direct messages
- Why evergreen is not a “set it and forget it” business model
- One of the best frameworks for high-ticket selling
- How to speak to and understand your target customer
- Overcoming saturation in your industry
Shannon provides many expert tips and strategies for marketing your expertise as an online business owner in this episode. I learned so much about Instagram specifically, and I hope that you did too!
She also talked a lot about leveraging her time as the CEO of a very successful business with a large product suite, and I want you to remember what she says about operating with care and boundaries. To continue growing her business, she has to protect her time and be very strategic with it.
If this is something that you need help nailing down, I want to invite you to apply for my Accelerator Coaching Program! This is for those of you that already have some success but want to scale and optimize toward seven figures or more while working less. You can apply at rickmulready.com/accelerator!
Links & Resources Mentioned in this Episode:
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