Quick Tip: Facebook Ads Campaign Budget Optimization

Welcome to another Quick Tip episode!

This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.

Today I’m talking about the Campaign Budget Optimization feature inside Ads manager.

I’ve been getting a ton of questions from students lately around Campaign Budget Optimization as there seems to be a lot of talk recently about this being a new feature in Ads Manager.

It’s actually not new at all as it’s been around for like a year now.

So today I’m going to share what it is, how it works, and why you need to start testing it because there’s a huge change coming to how you set your budgets for your Ad Sets.

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