#108: How to Write Better Copy by Hacking Your Ideal Customer

We all have that one thing, one skill or ability, that we’d really love to learn or improve so we can be more efficient marketers and business owners.

For some people it’s systems…

For others it’s strategy…

For me, it’s copywriting.

If you’ve been a long-time listener to The Art of Paid Traffic, then you probably know I’m always looking to get a little better at copywriting.

In fact, earlier this year, and back when I first started the podcast, I interviewed quite a few copywriters on the show.

Because whether it’s ad copy, sales page copy, or emails — I know writing tends to be one of the  biggest sources of frustration for me in my business, and also for many of my students.

That’s why I invited my friend and awesome copywriter Hattie Brazeley to join me on today’s episode of the podcast.

Hattie and I have been working together in my business for a little while now.

I decided to start working with her when I really wanted to take my ad, sales page and email copy to next level. And as we’ve been working together, I’ve been impressed with how she’s able to dive into the mind of my ideal customer and write copy that speaks specifically to that person.

Since starting her business in 2014, Hattie’s worked with some pretty big hitters in the online business world — Kimra Luna, Carrie Green, and Sue Zimmerman, to name a few.

She’s also trained more than 1,000 students through her online program, Galvanize, and mentored many others through her highly-reviewed sales page mentorship program.

I took a ton of notes during my chat with Hattie, so I can’t wait to share our value-packed conversation with you.

On Today’s Episode You’ll Learn:

  • Best practices for writing ad copy, sales copy, emails and more
  • Hattie’s 5-step process for hacking your ideal customer’s mindset to write better copy
  • The questions to ask if yourself to understand what your ideal customer is thinking
  • What you should do if you don’t know the answers to those questions
  • 7 words that make Hattie cringe when she’s reading other people’s copy
  • Where you can find entire communities full of your ideal customers
  • How those communities can help you write copy that attracts the exact people you want to work with
  • And a lot more…

Links & Resources Mentioned in this Episode

Check out Hattie’s Copywriting course here: hattiebrazeley.com/galvanize

Follow Hattie on Instagram: hattiebrazeley

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#107: How to Allocate Your Local Marketing Budget + Other Q&A

#106: How to Strategically Attract Your Ideal Facebook Ads Audience with Jasmine Star

#105: 7 Funnel Campaigns Every Online Business Needs with Greg Hickman

#104: Facebook Ad Critique (Improve Your Facebook Ads Now)

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