How to Work With (and Find) An Ads Manager

In today’s episode of the show, I wanted to talk to you about how to navigate working with and also hiring a Facebook/IG ads manager.

While I 100% think you should know the basics of Facebook ads so that you can have an educated conversation about them, I also want you to consider delegating them to someone once you’ve gotten the basics down.

It’s but one piece of being the Optimized CEO of your business — hiring and delegating so you can be focusing on the most important aspects of your business. 

Whether you’re currently working with an ads manager or haven’t yet taken that step, this episode is your roadmap to making this relationship as beneficial as possible for the both of you.

I break this episode down into what your responsibilities are when working with an ads manager and then what their responsibilities are when working with you.

I think some of what I share is going to be an eye-opener for you.

Having worked as an Ads Manager in the first couple years of my business, and also being a successful online business owner who teaches Facebook and Instagram ads, I have a unique perspective on this dynamic.

If you have any questions, feel free to contact me at

Discussion Points:

0:00 Introduction 

3:18 Managing your own ads is not a good use of your time

6:51 What are YOUR responsibilities?

8:14 Make sure that your manager has access to your accounts

8:51 You should have a funnel that converts

10:00 Allow your ads manager to take ownership of results

12:26 Ads managers should be driving quality traffic for a lead cost, that works to hit the ROI goal

16:37 You should be giving them assets that align with your brand

18:06 It takes at least 90 days to see whether they are profitable

20:02 Be proactive in communication

21:11 Ads managers are responsible for results

22:54 They should be setting reasonable expectations with you

23:47 They should communicate what assets they need and when

24:26 Managers should adhere to your requests

26:30 What to look for when hiring an ads manager

33:55 Where to find an ads manager

35:33 Should you bring your ads management in-house?

37:36 Cons of in-house management

39:11 Summary of this episode

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle?

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you. 

Click here to learn more and apply for my Accelerator coaching program.


  • Join and apply to my Accelerator coaching program –
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