Are you trying to figure out how to stand out in a crowded niche?If you’ve been listening to the show recently, we’ve been talking about this a lot.

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Let me tell you what grade school taught me about it. Here’s a little fact about me: my biggest pet peeve is being talked down to. Several years ago, I dove into figuring out why that bothers me so much, and I realized that it happened to me a lot as a kid. People often talked at me instead of to me.

When I started my business, my instinct was to talk at people too. That was what I knew, and I wondered why it was so difficult to grow my audience. In this episode, I’m sharing what I learned from that experience, and how it has helped me connect with my perfect customer, stand out in my niche and grow my business.

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Kwadwo [QUĀY.jo] Sampany-Kessie’s Links:

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