Why Launching Is Doing You (And Your Potential Customers) More Harm Than Good

You might be surprised to hear me say this as I created my business purely on launching.

That’s all I did for the first six years of my business…

It was successful. Yet, the more I launched, the more I began to dislike the process.

And it’s not just for me, I notice this every single week, whether it’s from my Accelerator members or people just reaching out in general.

You see, I wanted to help my younger sister sell her resources and lesson plans on Teachers Pay Teachers, which is a  site devoted to do just this.

The teacher entrepreneurs in my Accelerator program recommended a specific course.

But it turns out that the course wasn’t open yet…

That was a huge eye-opener for me and made me realize what past potential customers must have felt.

In this episode, I want to dive into these kinds of examples and why I think launching is doing more harm than good to you and your potential customers from a mental health and business standpoint.

But I want to clarify that the kind of launches I’m talking about are those that happen once or twice per year.

So if you’re counting on those launches as a major piece of the overall revenue of your business, then this episode is for you! What I’m sharing with you today is my truth from my years of launching (I used to do those types of launches) and my recommendations to make it better.

Hope you enjoy and learn something new from this episode… 

Discussion Points In Today’s Episode:

0:00 Introduction

1:51 What I experienced in looking for online courses 

10:30 How launches affect you and your customers’ mental health 

18:31 How launches affect your online business 

21:10 Have an evergreen process for your launching 

Are you a course creator or online coach who’s already averaging at least $7-8K in revenue per month from your online business and you’re ready to increase your profit, have a bigger impact, with LESS hustle

If you’re feeling overwhelmed, doing all the things, and you’re not sure what next steps you should be taking in your business…

Then my Accelerator coaching program may be for you.

Click here to learn more and apply for my Accelerator coaching program.


  • Visit my website where you’ll find more info about my coaching programs as well as hundreds of free podcast episodes →  https://theartofonlinebusiness.com/
  • Join and apply to my Accelerator coaching program – https://theartofonlinebusiness.com/accelerator 

Got A Question You Want Answered On the Podcast?

Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes.

Follow The Art of Online Business on iTunes and/or Stitcher


Please support the podcast by giving an honest Rating/Review for the show on iTunes!

Right-click here to download this episode

Other Episodes You’ll Enjoy:

Membership Case Study: How Hallie Sherman Added $10K/mo With a New Membership

Should You Switch Your Course to a Membership?

Why “More” Isn’t Always Better

Keep Reading ...