How to (Affordably) Legally Protect Your Online Business, with Bobby Klinck

With the exception of one episode about GDPR, we haven’t really covered any legal topics here on the podcast. Well, that’s about to change today, because I’m joined by Bobby Klinck, a student of mine who says he’s “not your typical lawyer!”

Bobby has a law degree from Harvard and he now considers himself an entrepreneur first. He’s been in the online space for about 5 years now, beginning by using online marketing to build his own law firm and now focusing on helping online entrepreneurs spot potential issues in their own businesses.

In this episode, Bobby shares what the transition from practicing to what he’s doing now looked like, as well as some of the early struggles he had in his online business, including a failed launch where he spent $10,000 and made only one sale.

Bobby says he really started getting traction last year when he began to really listen to and understand his clients, as well putting into practice what he has learned from this podcast.

After starting by offering online courses related to legal issues, Bobby now gives training and charges for his templates. He also helps online entrepreneurs build the foundation for their business and their fan bases, so they can launch their products successfully.

We talk about a lot here and it can be overwhelming to hear about the legal stuff that comes up in business, but the key thing Bobby says is to not it stop you, and there are steps you can take now to make protecting yourself easy.

In addition to all the great advice Bobby gives in this episode on how we can protect ourselves as online entrepreneurs, I think what makes Bobby so relatable is that he is open to sharing his own journey, and the struggles he’s faced while building his personal brand.

Before we start the show, I’ve got something to ask. How do you listen to this podcast? Is it in the iTunes app, Stitcher, Spotify or maybe iHeart Radio? Do you listen to it at regular speed, or maybe like me you listen to your podcasts at 1.5X speed? I want to know! Take a screenshot of you tuning in to The Art of Paid Traffic, and include it on your Instagram Story, while tagging me, @RickMulready!

Want to win a 30-minute strategy session with me? I’ll be drawing one winner at random each month, and all you have to do is give me your feedback on this podcast over at, telling me what you’d like to hear more of – including topics you’d like to see covered, guests, style and frequency of the show!

On the Show Today You’ll Learn:

  • The first steps an online entrepreneur should take in setting up his or her business, including the essential policies that should be in place
  • Something that is happening often on Instagram (and you may be doing yourself) that could lead to potential legal issues
  • What copyright is, and isn’t, and why attribution doesn’t cover you in all cases
  • What to consider when using case studies of your students and when making certain claims
  • All about a course agreement and the ways one can protect you
  • What Bobby recommends is well worth the investment if you’re considering a partnership with someone else (plus a personal experience and lessons from his own career)
  • An update on GDPR one year later, plus Bobby’s thoughts and solutions for it
  • The “Right To Publicity” concept, when to get written permission and why common sense should prevail in most cases

Links & Resources Mentioned in this Episode: *template shop

Episode #188: GDPR: Everything You Need to Know + How to Ensure You\’re Compliant

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